Pure & Mine Uses Unique Algorithm to Launch Personalized Shampoo, Conditioner and Body Wash

Hair care and bath products personalized to each individual delivered to their doorstep.

Custom Shampoo, Conditioner and Body Wash

Pure & Mine, a personal care brand, announced their custom shampoo, conditioner, and body wash products which are formulated exclusively for an individual based on their hair/skin type. Customers are invited to complete a short quiz that determines their hair/skin type and sets their beauty goals. This specialized information is further used to create custom concoctions from millions of options, using their proprietary algorithm. Notably, the products do not contain any sulfates, silicones or parabens.

This family-owned business aims to create safe and highly functional bath products using natural and organic extracts. In an effort to maintain transparency with the customer, they list their complete ingredients and their third-party safety ratings on their website. The formulation algorithm and the choice of ingredients is a result of over a year of product testing and insightful research in this field.

The Pure & Mine website offers the Hair Essentials Bundle ($36) with the bespoke shampoo and conditioner or the Bath Essentials Bundle ($48) containing shampoo, conditioner and body wash. To select their perfect combination, customers take a short quiz where they define their hair and/or skin type. Crucially, customers can set hair and skin goals like "shine," "strengthen" or "extra moisturization," to indicate what their products must achieve. The most exciting part is selecting the fragrance and the color of the products. Based on these, a custom formulation is prepared just for that customer.

Commenting on the launch, Co-founder and CEO Hamish Patel said, “During our testing, we found that each person’s idea of their perfect shampoo or body wash differs. One off-the-shelf product cannot cater to different hair/skin types or achieve widely varied beauty goals. So we knew, customization was the only way.”

All Pure & Mine products are cruelty-free, and customers can choose to make them vegan. They offer high value-for-money subscription plans to automate product re-order with options to change the formulation any time. Patel adds, “We want the products to always stay relevant to the customer, so we enable changes to their quiz responses as required.”

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Source: Pure & Mine, Inc.


Categories: Beauty and Personal Care, Beauty and Cosmetic Products

Tags: Bath Products, Custom Beauty Products, Custom Shampoo, Custom Shampoo and Conditioner, Personalized Hair Care, Personalized Shampoo Products

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Anagha Ravi
Head of Communications, Pure & Mine, Inc