PSKW Names Bob Raffo, Jr. as Chief Financial Officer

Online, February 27, 2014 (Newswire.com) - PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, announced today that Bob Raffo, Jr. has been named Chief Financial Officer, responsible for the company's financial management, information systems and technology management, and forecasting and planning functions.

Raffo has over 30 years of experience in financial process improvement, strategic planning, and information systems management. Prior to his appointment at PSKW, he held CFO and CIO level positions with Cardinal Health, BLP Group Companies, and The McGraw-Hill Companies. Bob has been published on the topic of process manufacturing execution system integration and has been a speaker at numerous trade meetings, including INTERPHEX, an international pharmaceutical industry event.

"Bob is an energetic agent of change with strong strategic planning and team leadership skills," noted Robert Previdi, CEO. Company president, Steve Freeman, added that Raffo "gives PSKW extraordinary strength in business and financial management, as well as process and technology integration, technology portfolio optimization, and change management. We are extremely fortunate to have Bob on our team."

Raffo holds a BS degree in Finance and Accounting from Lehigh University.

PSKW is the market leader and innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence:

- PSKW created the co-pay assistance market, and co-pay remains the foundation of our business

- PSKW offers a wide array of proprietary core vehicles, ranging from simple coupons and vouchers to adjudicated coordination of benefits (COB) cards to our patent-pending combined co-pay offset/voucher debit card known as the Combo Card™ to digital delivery via ePrescription or automatic electronic switch

- All vehicles are tailored to clients' specific needs, thus creating a positive experience for patients, physicians, and pharmacists

- PSKW has hundreds of co-pay offset programs with over 350 million unique Rx IDs in the field