Progress Partners Advises Outside (Formerly Pocket Outdoor Media) on Its Acquisition of Outside Integrated Media, Outside TV, AthleteReg, and Peloton Magazine

Outside is the world's leading creator of active lifestyle content.

The Progress Partners M&A team is pleased to announce that it has advised Outside, formerly Pocket Outdoor Media (POM), on its acquisition of Outside Integrated Media, Outside TV,* AthleteReg, and Peloton Magazine. Following these transactions, Pocket Outdoor Media rebranded as Outside, an integrated collection of over 35 leading publications and brands in the active lifestyle space.

Outside is the world's leading creator of active lifestyle content and experiences. These acquisitions bolster the company's position in the competitive landscape by broadening services and accessing new consumer markets. "These additions to our roster of outstanding brands now under the Outside umbrella serve to strengthen our platform as the preeminent leader in the active lifestyle market. I'm thrilled to welcome these new brands into the Outside family and look forward to the contributions they'll make to serve our broader mission of building and delivering a collection of unparalleled content, products, and services to our membership and the broader market," said Robin Thurston, Chairman and CEO of the new Outside.

The M&A advisory team from Progress Partners, which acted as financial advisor to Outside in the transaction, was led by Senior Director Sam Thompson in partnership with Managing Director Gretchen Tibbits. "I cannot understate the contributions Sam and Gretchen made toward the successful completion of these acquisitions," said Thurston. "From the inception of our relationship, Progress Partners impressed us with their understanding of our goals and vision for the digital future, their ability to conduct a thorough evaluation of and provide insights around our market, and their professionalism to work with us in lockstep to get these deals done."  Larry Burke, CEO and founder of Outside Magazine added, "Gretchen - and the entire Progress Partners team - was instrumental in making this deal happen."

Outside has allowed Progress Partners to leverage its team's deep expertise in the media and publishing space. Our extended network of executives in residence and their insights, and our deliberate approach to each step in this process culminated in a resounding success for the POM/Outside team. We look forward to continuing our relationship with Outside going forward.

*Outside Television transaction is subject to FCC approval and is expected to close in the second quarter of 2021.

About Outside

Outside (formerly Pocket Outdoor Media (POM)) is the world's leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, our brands reach 70 million of the most active and influential consumers in the world every month. Our brands include: Outside Integrated Media, OutsideTV, Gaia GPS, athleteReg, Peloton Magazine, Yoga Journal, SKI, Backpacker, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women's Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times, VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment. Pocket Outdoor Media is headquartered in Boulder, with offices in Denver, Carbondale, Easthampton (MA), Frankfurt, New York City, Ojai, San Diego, San Francisco, Santa Fe, and Toronto.

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About Outside Integrated Media

Since 1977, Outside has been about one simple idea: to inspire active participation in the world outside. With in-depth narrative storytelling, profiles, videos, and authoritative service, it explores the intersection between our lives and the natural world. Across print, digital, social, and video, Outside reaches millions of the world's most passionate outdoor enthusiasts every month. Based in Santa Fe, it also operates offices in Denver, Boulder, Chicago, and New York City.

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About Outside TV

OutsideTV is the leading video provider for the adventure sports and outdoor lifestyle category. OutsideTV delivers high-quality, compelling storylines focused on a wide variety of sports including: skiing & snowboarding, surfing, climbing, mountain biking, kayaking and more. OutsideTV's Emmy Award-winning content is distributed through multiple platforms, including national cable, satellite, and OTT networks,, social media, and mobile apps. It operates offices in Connecticut and New York City.

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About AthleteReg

Founded in 1999, athleteReg is one of the largest event registration companies in North America, supporting event directors in cycling, running, triathlon, ski, and event fundraising. The company operates the BikeReg, RunReg, TriReg, SkiReg, and PledgeReg platforms. Headquartered in Easthampton, Massachusetts, athleteReg serves millions of registered users and over 5,000 events annually, and it processes close to one million registrations annually. The company's convenient, flexible architecture powers registration, event calendars, results, and peer-to-peer fundraising.

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About Peloton Magazine

Founded in 2010, Peloton Magazine is about bike racing and the joy of riding. About the product and the people behind the technology. About the glory of cycling and the riders who test the limits of their human capacity. About discovering the nuances and sharing the sport we love. We delve into the history and explore the future to bring every angle to life. Learn more at

About Progress Partners

Progress Partners is a Boston and New York City-based, full service merchant bank that works with emerging technology companies to build value for the digital future. We leverage trusted relationships to unlock insights for buyers and sellers to complete M&A transactions, raise debt or equity capital, and develop strategic growth plans. We are genuine experts who value entrepreneurial leadership and technology to build and realize superior value for our clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit for more information.


Progress Partners

Source: Progress Partners

About Progress Partners

Progress Partners is a full-service merchant bank providing M&A, capital raise and strategic growth expertise for emerging technology and media companies since 2002. As part of the next category of investment banking, Progress Partners are genuine experts who work with entrepreneurial leaders to realize superior value. Securities offered by FNEX Capital, LLC, member of FINRA and SIPC. For more information about Progress Partners' exemplary services in investment banking, advisory and venture capital, please visit

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