Priceweaver introduces a revolutionary new approach to product and pricing for the mortgage industry

Online, October 19, 2009 (Newswire.com) - Tustin, CA. - October 19, 2009 - After almost two years of development, research, and beta testing; Priceweaver has released its first version of a revolutionary new product and pricing engine. This new software-as-a-service for the mortgage industry takes the traditional method of a paper ratesheet and revolutionizes it by offering an array of tools to maximize revenue, increase efficiency, have ultimate flexibility, and achieve pinpoint accuracy.

This approach to product and pricing gives mortgage bankers a solution that they can utilize with little to no training, zero setup costs, and the ability to get started customizing in as little as ten minutes. Secondary Marketing managers have complete control over the prices of loan programs and unique business rules that give them the power to improve their bottom line, especially in volatile markets. Priceweaver's approach to distribution of pricing stems from the long standing method of traditional ratesheets, however, transforms it into an instant Web 2.0 presence for the lending industry.

"When we first designed how Priceweaver would work, we decided to put all of the customization in the hands of our customers, "said Mark Ramirez, CEO for Pricewaver. "Never before has a system allowed mortgage bankers to manipulate their pricing in such a manner that they can take advantage of market movements and squeeze out more basis points. With most of our customers offering similar loan products, it was essential that they have the tools to make more money, roll out to originators quickly, and most importantly, afford it."

Priceweaver's automated solution is backed by years of industry experience in secondary marketing and information technology. "Most mortgage companies already have an existing technology infrastructure," comments Mr. Ramirez. "One of the beautiful things about Priceweaver is that it can be embedded into an existing website, thereby replacing any need for massive Excel spreadsheets or PDF files. We took the entire process, automated it, and added a slew of bells and whistles for our customers to play with. We focus on protecting our customer's profit margin and making them more competitive, plain and simple."

Priceweaver's solution is currently available to mortgage bankers of any size and is offered on a month-to-month contract with no startup costs, no user fees, and is completely web-based.