Prentice Capital's Zimmerman Building A Valuable Retail Portfolio

Online, June 17, 2013 (Newswire.com) - Michael Zimmerman's Prentice Capital have recently announced a swathe of investments in Retail stocks including Gaiam, dELiA*s, PacSun and Coldwater Creek, as revealed through mandatory SEC disclosures of substantial shareholdings. Each of these share acquisitions buy into strong consumer brands, forward thinking ecommerce implementation and mobile marketing strategies, and expands a portfolio that would appear to be benefiting strongly from recent consumer confidence.

Positive economic figures released in May, as National chain store sales rose 0.5% in the first two weeks of May from April, according to Redbook Research's latest indicator, released Tuesday. The conference board's consumer sentiment index climbed to 68.1 for April, surpassing the highest Bloomberg economist survey estimations. House values increased 9.3% in February from the identical time frame a year ago - the largest advance since 2006, further buttressing the economic climate.

Michael Zimmerman believes retailers integrating mobile devices into their online strategy have the strongest opportunity for growth. Zimmerman's view is that online shopping will continue to take share, the emergence of tablets and bigger phones is accelerating the online vs. bricks and mortar struggle.

Zimmerman was appointed as Chairman of the Board of Directors at dELiA*s according to an official announcement from the firm earlier in May. Shares in dELiA*s rose by over 30% in the days following the news, indicating that shareholders believe Zimmerman's policy of adding value through implementing internal change can add further value to the multi-channel retail company's business.

These additions to the Prentice portfolio has set the stage for continued growth both for Prentice Capital Management and the Prentice Capital Hedge Fund.