Pollen VC Launches CFO Resources to Help Improve Financial Literacy of App Developers

Martin Macmillan

Pollen VC, the leading provider of debt financing to app and game developers, has launched a new initiative aimed at improving the financial literacy of developers. The company has provided a new suite of online calculators and educational resources, which it says will improve the understanding of financing strategies and improve capital efficiency for those running the finances of mobile app and gaming companies.

Compared to offline businesses, mobile app and game developers typically do not appoint a finance lead until much later in the business' life cycle, and often lack the financial expertise to make the most informed financial decisions around financing and growth. With this in mind, Pollen VC has launched CFO Resources to focus on three key areas:

User acquisition planning

With its free calculators, tools, and templates, users are able to understand whether their advertising spend is likely to be ROI positive and better understand their unit economics. The tools calculate the breakeven period on ad spend (ROAS) and estimate lifetime value (LTV), as well as automatically creating financial models to illustrate growth scenarios.

Unpacking financial jargon

One of the key aims of CFO Insights is to help demystify the financial jargon often used by lenders to obfuscate true financing costs. With the use of the AR Financing Comparison Calculator and the Revenue Based Loan Calculator, Pollen VC unscrambles the confusing structures used by some finance providers and breaks down financing costs to a simple annualized interest rate for easy comparison.

Capital efficiency and the velocity of money

Pollen VC explores ideas of how to raise and deploy capital in the most efficient way and also help decipher the velocity of money in the app/gaming ecosystem. Tools such as the Hyper Casual Velocity Calculator help users to explore the impact of ad network payment terms and how to ensure that growth is funded in the most efficient manner, without needless dilution of founders.

Martin Macmillan, Founder of Pollen VC, says, "Since launching in 2014, we have consistently observed that the overall financial literacy of tech founders is not where it needs to be in order to make the most informed decisions. Launching CFO Resources is a key part of our strategy to be a consultative partner who believes in transparency and education, and helps developers make the right decisions for their business."

About Pollen VC

Pollen VC is the leading provider of debt financing to the mobile app and gaming industry. The company provides non-dilutive financing to help fund user acquisition campaigns and help developers grow in a capital-efficient way. With offices in London and San Francisco, Pollen VC works with developers globally, helping them scale and succeed.

Source: Pollen VC

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Categories: Business News

Tags: CFO resources, fintech, mobile apps, mobile games, startup, venture capital


About Pollen VC

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Pollen VC is the market leader in the provision of capital-efficient funding for mobile app developers and digital publishers.

Pollen VC
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