Planet Fitness Connecticut-Based Franchisee Opens 100th Club

Orange Planet Fitness

ECP-PF Holdings Group, Inc., one of the largest Planet Fitness franchisees with locations throughout New York, Connecticut, Tennessee, Georgia, New Mexico, Arizona, British Colombia, Alberta, and Saskatchewan, opened its 100th location in Farmington, NM, in December 2019. 

Planet Fitness, home of the Judgement Free Zone®, is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. Planet Fitness provides members with a non-intimidating, high-quality fitness experience at an affordable price, with memberships starting at just $10 a month. 

ECP-PF has further expansion happening in their NY market, with Planet Fitness locations expected to open in early 2020 in Latham and Cortland, NY, as well as remodeling several existing Planet Fitness clubs throughout their portfolio. The remodels will include brand-new, state-of-the-art cardio and strength equipment, updated locker rooms, and updated PF Black Card® Spas.

ECP-PF Holding Group, Inc’s CEO David Humphrey said, “We’re excited about the opportunity to expand our company’s footprint further throughout the United States and Canada.” He added, “We pride ourselves on creating a safe place to work out for our members, with state-of-the-art equipment at an affordable price. Our business model is built on delivering our customers the high quality and value they deserve. We look forward to furthering future expansion and providing a judgment-free gym that’s accessible to everyone.”

ECP-PF Holdings Group, Inc’s Senior Vice President of Operations, Joe Pepe Jr. said, “We continue to be committed to providing an exceptional customer experience through our clean and comfortable Judgement Free Zone and maintaining our status of being the fitness choice in each community that we serve.”

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of Sept. 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent businessmen and women.

About ECP-PF Holdings Group Inc.
ECP-PF Holdings Group is based in Orange, CT. It is one of the largest Planet Fitness Franchise ownership groups, currently operating 99 locations across Canada, Arizona, Connecticut, New Mexico, New York, Tennessee and Georgia. It is owned by Exaltare Capital Partners, a Boston, MA-based private equity firm that invests in owner-managed, family-controlled businesses in the consumer sector. 

Source: ECP Holdings

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Tags: fitness, franchise, gym, new opening


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