Placement Blueprint: An Event By IMT Ghaziabad
Placement Blueprint, a part of Marketing World Cup '11 organized by IMT Ghaziabad, dealt with the problems faced by the retail chain stores while entering a new market. The participants came up with unique ideas to deal with the situation.
Online, December 15, 2011 (Newswire.com) - Placement Blueprint, an interesting event based on the current market scenario, saw students participating in large numbers. It dealt with the difficulties of a retail chain store in a market like India and was designed to test the participants' knowledge about the retail sector and their ability to gauge the customer's mindset.
The event was designed around the entry of an international retail store in the Indian market- Blue Bazaar- which has been successful in various countries worldwide, is all set to open its branch in India. So it has floated a blueprint of the available store space. At the event, the participants were given this blueprint along with other relevant data like the socio- economic classification of the population, the level of education and the floor plan. As retail management students and future managers in the retail sector, the participants were expected to have an in-depth knowledge of the various available brands, customer profile and the best shelf-space utilisation. They were asked to device the best way of displaying the products on the store shelves, making them easy to locate and attractive.
The participants were asked to come up with 10 product categories with 3 brands in each. These categories and brands had to be decided keeping in mind the target customers. The final round consisted of laying the store's planogram.
It was interesting to see the way budding managers from various institutes came up with innovative ideas. The efforts and ideas of all the participants were well worth appreciating. The event was judged by Mr. P.Gopalakrishnan from IndusInd Bank and Mr. Ranjan Jha, Principal Consultant at Foresight Group International AG. Team Madmen from IIFT-Delhi were declared the winners.
After the event, the participants too couldn't stop thanking the organizers for this wonderful opportunity to showcase their talent and learn a lot of things in the process. They found Placement Blueprint to be different from the usual B-school events. As one of the winners put it: "This is a good event, novel idea, probably very different from any other event we have been part of." At the same time, like another student pointed out: "I knew all the theory but when it came to applying it in this particular case study it was very difficult." Most of the participants agreed that events like these are better than the routine classroom sessions as they compel the students to think and act in a real time market situation.
The participants also praised the IMT G campus and the arrangements made by the management. All in all, the event was a roaring success.
