Pipl Offers Journalists Free Research Tool

Big Data company Pipl is now offering journalists free access to its developer tool to make locating, research and fact-checking news sources easier and more efficient.

Pipl, Inc. announced today that it will increase journalists’ ability to research and fact-check sources by providing free access to its commercial search technology. Through free access to Pipl’s search engine and People Data API, journalists will be able to locate email and social media contact information not provided by traditional research databases nor easily found using generic search engines.

Pipl’s free search engine is already used by journalists to quickly verify source details, including job titles and job history, age, phone numbers, social media handles and even the source’s physical appearance. Today, the company has also begun offering journalists access to its commercial developer tool, the People Data API, to better utilize the information in Pipl's database of over 10 billion people records.

"At Pipl we are doing our small part to encourage quality news reporting by making our technology available to journalists for free," explained Hertz. "It may not benefit our bottom-line, but it supports our goal of using Big Data to restore trust in an online world."

Matt Hertz, CEO

"Concerned members of the public have warned for years that new technology is eroding the ability of reporters to produce quality journalism, but it doesn't have to be that way," said Matt Hertz, Pipl's CEO. "Pipl is offering members of the media the ability to harness Big Data to improve the reach and accuracy of their reporting -- free of charge.”

Journalists will receive access to the People Data API as part of Pipl’s Community key program, which provides $300 worth of API searches per month free of charge to non-profit organizations. Journalists working for accredited media outlets will be allowed to sign-up for the program regardless of the size or tax status of their news organization.

With the API journalists can:
- Quickly locate next-of-kin and associates of fatalities of major news events.
- Find emails and cellphone numbers for interview subjects that keep a low profile.
- Find the correct spelling of sources' names through reverse look-ups using contact information.
- Use historical data from social media profiles to fact-check claims by sources.

"At Pipl we are doing our small part to encourage quality news reporting by making our technology available to journalists for free,” explained Hertz. “It may not benefit our bottom-line, but it supports our goal of using Big Data to restore trust in an online world."

Journalists who would like access to the free Community key for the API should fill out their contact information at Pipl’s API page for journalists.


About Pipl, Inc.
Pipl is a data company that makes it easy to get contact, social, demographic and professional information about people. At Pipl’s core is a proprietary identity resolution engine which combines over 10 billion records from millions of online and offline sources, creating a dynamic and searchable index of people profiles.  Pipl services are available via the People Data API, FileApp and the free People Search Engine.

Press Contacts
Billy Attar
Director of Marketing
billy.attar@pipl.com
(415) 373-0180

Ronen Shnidman
Technology Evangelist
ronen.shnidman@pipl.com
(415) 373-0180

About Pipl

Pipl is a data company that makes it easy to get contact, social, demographic and professional information about people based on over 10 billion records from millions of online and offline sources.

Pipl
588 Sutter St. , #140
San Francisco, CA
94102