Physical Rehabilitation Network Announces Continued Expansion of Its Leadership Team

PRN Physical Therapy

Physical Rehabilitation Network (PRN), a leading California-based physical therapy provider and practice management organization is pleased to announce several additions to its leadership team. These changes include the appointment of Kim Rosenlund as the organization's Senior Vice President of Marketing and the welcoming of Abby Smith as the Vice President of PRN's Southern California region. Both roles will help deliver on PRN's value-driven care model while developing and diversifying new business for the organization across the nation.

"Both Kim and Abby provide a strong track record of outstanding leadership and management of extensive healthcare functions and programs in complex markets," said Ajay Gupta, Chief Executive Officer, PRN."As we continue our upwards growth trajectory, it's an honor to be surrounded by such a rich diversification of qualified talent across our organization. Tenured professionals like Kim and Abby bring new perspectives and are well-suited to lead, support and ultimately accelerate PRN's mission to provide best-in-class treatment and practice management services." 

Kim Rosenlund has spent nearly 20 years in multi-site healthcare marketing roles with specific emphasis in transformational and growth-driven initiatives. Rosenlund has established, built and executed on highly successful marketing strategies for several of the nation's largest physical therapy and healthcare organizations. Rosenlund was also a lead contributor to an employee branding effort that was awarded a coveted Gold SABRE award in 2017.

As Senior Vice President of Marketing, Rosenlund will oversee and own responsibility for PRN's direct to consumer marketing strategy and patient experience. Rosenlund will also be responsible for developing and implementing continual innovation and improvement of PRN's digital marketing support and transformation through systems and process evaluation, implementation of marketing standards and performance outcome measurements. 

Abby Smith joins PRN with more than 17 years of physical therapy experience, 14 of which were spent in a leadership role. Most recently, Smith worked as a district director for a national multi-site PT provider where she led the operational activities for 25 clinics across Arizona and California. Smith has also played a leading role in establishing and maintaining several institutional and health system relationships.  

In her new role, Smith will guide the operations for PRN's recently-forged MemorialCare joint venture partnership as well as oversee PRN's San Diego and Imperial Valley clinics

For more information on PRN locations or partnership opportunities, visit PRNpt.com. You can also follow us @PRNPhysicalTherapy on Facebook, @PRN_therapy on Twitter and on LinkedIn.  

About Physical Rehabilitation Network

Founded in 1991, Physical Rehabilitation Network, LLC., (PRN) is a privately held physical therapy care provider and comprehensive practice management organization providing non-clinical, administrative support services to physical therapists across 11 states in the western and central portions of the U.S. Headquartered in Carlsbad, Calif., PRN currently supports over 135 locations and more than 20 brands including its PRN-affiliated clinic network in Southern California. PRN is known for its leading, value-driven practice management services and innovative, outcomes-driven physical therapy care.  

Source: Physical Rehabilitation Network

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Categories: Rehabilitation and Physical Therapy

Tags: Abby Smith, Healthcare management, Kim Rosenlund, Leadership announcement, Marketing senior vice president, Operations Vice President, PRN Physical Therapy


About PRN PT

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Founded in 1991, Physical Rehabilitation Network is a privately held physical therapy organization headquartered in Carlsbad, Calif. PRN supports more than 125 independently owned and operated physical rehabilitation clinics in the United States