Perth Businesses Lack Social Media Knowledge

Online, July 9, 2011 (Newswire.com) - Perth Internet Marketing Services have identified a large gap in Social Media Management Services to Western Australian businesses.

Only a handful of operators are currently serving the Internet Marketing niche in Perth Western Australia with the majority limited to Search Engine Optimisation.

But what about Social Media?

Tools such as LinkedIn Facebook and Twitter are rising rapidly in popularity in Western Australia with early adopters gaining some success in placing a presence on these sites.

Generation Y and to a lesser extent, Generation X are using Social Media to research products more and more before making their decision to buy a product.

According to the Social Media Marketing Report 2010 the most important part of Social Media Internet Marketing is to gain the all important eyeball.

According to the same report, 73.8% of American business who have been using Social Media for years report it has helped them close business.

Facebook is not enough, businesses need to be present across all platforms.

What many fail to realise is that in order for Social Media to be effective you must engage regularly with your users. Time must be spent in promoting your presence effectively across multiple Social Internet Marketing platforms. Foursquare, StumbleUpon, Twitter, Youtube, Google Places and numerous others must all be utilised in order to gain a greater customer share than their competitors and thus better serve their customers.

The biggest barrier that business face when moving into Social Internet Marketingis time.

Time needs to be spent in developing relationships online and keeping your users and customers up to date. Time, unfortunately is very scarce in today's business world. With much time spent with offline customers, often, the online presence is neglected.

Too many Social Internet Marketing profiles are left wallowing in non use, serving no purpose other than to take up digital space. Business owners are simply too busy to keep up with the time commitment needed.

Some businesses employ a dedicated Social Media Manager but the cost is high.

According to a recent Australian job advertisement, ironically, via an advert on a popular Social Media site, the renumeration package was more than 90 thousand dollars a year.

Where does that leave small business?

Fortunately outsourcing is the only affordable way for small to medium size businesses to leverage Social Media Internet Marketing effectively.

Perth Internet Marketing Specialists are a small Western Australian Internet Marketing Company that not only specialises in search engine optimisation but also Social Media.

Peter Davis, owner, says " Whilst optimisation is very important, business can no longer neglect Social Media and its increasing presence in Western Australia. Businesses large or small can leverage this powerful technology very easily and at little cost"

Peter also says " We have identified this gap and have tailored our business to better serve those businesses who wish to take advantage of this emerging technology. Our team of experts have years of experience and can help anyone gain an effective presence"

Perth Internet Marketing Specialists believe that cost should not be prohibitive to any business wishing to take Social Media on board. With attractive tiered packages, Perth Internet Marketing Specialists can tailor a package to suit whatever size business and will fully manage and develop any social media campaign.

Visit Perth Internet Marketing or email peter@perth-internetmarketing.com.au to see how they can help your business today.