Perks WW Signals Loyalty Industry Transformation

Incentive Industry Exclusive: Channel marketing companies join forces to take on the incentive and loyalty industry, will showcase integrated solutions at SiriusDecisions 2017 Summit

Perks Worldwide

Perks Worldwide (Perks WW), Birch Worldwide, and Averetek have fully integrated their core products and will jointly offer them to businesses looking for Channel Incentive, Channel Loyalty, and Channel Marketing solutions, as part of the Perks WW Enterprise Engagement EngineSM (E3). These best-in-class channel marketing solutions significantly improve performance by consolidating disparate incentive program solutions into a single, dynamic channel incentives and loyalty program, driven by data, not intuition.

A Dynamic, Channel Incentives Portal

"In 2016, we focused on integrating Channel Rewards, Rebates, MDF/Co-Op, and a Campaign Marketplace, but a full DNA integration of these and other products has followed,” stated Perks WW CEO and co-founder Jeff Ford.

In a separate interview, Tony White, CEO of Birch Worldwide, said: “The alliance will serve clients well by providing expanded rewards options that maximize the effectiveness of MDF program spend through a DNA integration with the Campaign Marketplace.”

The DNA integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/Co-Op balance, browse Marketplace services like telemarketing, social media advertising, and original content development, and submit requests to agencies for those services. Peter Thomas, CEO of Averetek, believes that by providing partners with this DNA connected platform, funding, and best-in-class agency services, funds will be used more effectively to drive results for partners and suppliers. 

An Evolving Channel Marketing Ecosystem

"The market has evolved," Claudio Ayub, Perks WW Chief Strategy Officer, said in something of an understatement. "The Channel Loyalty industry must stimulate loyalty and grow sales within specific segments of its distribution and reseller channels throughout the globe."

Individuals who are planning to attend SiriusDecisions 2017 Summit can request an incentive program consultation with Ayub in advance by visiting Perks WW or stopping by the Perks WW booth #234 and speaking to a loyalty and incentives expert. 

About Perks WorldWide – Incentive and loyalty programs with proven ROI

Perks WW, a leading incentives and loyalty marketing agency, empowers global enterprises to improve engagement with their target audiences — employee, channel or consumer — while increasing revenue, participation and loyalty through the use of our Science of MotivationTM methodologies and Enterprise Engagement Engine℠  (E3) technologies. 

Source: Perks Worldwide


Categories: Business to Business, Sales and Re-sale, Saas (Software as Service)

Tags: channel incentives, channel loyalty, channel marketing, SaaS, SiriusDecisions 2017 Summit

About Perks Worldwide

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Perks WW, a leading incentives and loyalty company, empowers global enterprises to improve engagement with their target audiences - employee, channel or consumer.

Deb Broderson
CMO Perks WW, Perks Worldwide
Perks Worldwide
200 Rivermarket Ave. (350)
Little Rock, AR 72201
United States