Perks WW Channel Strategist Will Speak at 2018 Channel Focus North America

Chief Strategy Officer, Claudio Ayub scheduled to speak about optimizing channel rewards programs to incentivize partners throughout the sales cycle.

Perks WW Channel

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, announced that the agency’s Chief Strategy Officer, Claudio Ayub, will speak at this year’s channel industry event, Channel Focus North America (CFNA) in Scottsdale, AZ. The annual conference connects IT/Telco channel professionals with leading strategists in the channel sales and marketing industry.  

With over 20 years of experience and a natural acumen for strategy development, market management, and channel sales planning, Ayub has cultivated a wide range of knowledge about the channel industry. He is well known as a management strategist with cross-functional expertise in business, finance, sales and marketing, strategic planning, and customer relationship management.

During his presentation, "The State of Channel Incentives," Ayub will discuss how vendors can successfully make the transition from one-size-fits-all, transaction-based incentives toward behavior-based incentives that reward on the partner-company-, team-, and individual-level.

Those who attend CFNA are the change agents responsible for the transformation taking place in the channel. CFNA is the perfect setting for discussing how channel incentive programs are evolving along with the channel.

Claudio Ayub

Chief Strategy Officer, Perks WW

Ayub said about speaking at this year’s conference, “Those who attend CFNA are the change agents responsible for the transformation taking place in the channel. CFNA is the perfect setting for discussing how channel incentive programs are evolving along with the channel. Long gone are the days of only offering transaction-based incentives. Today it’s all about behavior-based reward programs that incent partners throughout the sales cycle. We’ll talk about optimizing your channel rewards programs to align with this trend during this workshop.”   

Throughout the event, the Perks WW Channel team will be on hand to demonstrate the Perks WW Enterprise Engagement Engine® (E3) technology. Powered by the latest cloud, social, mobile, and data science technologies, the Perks E3 incentives portal is comprised of multiple incentive modules that are seamlessly integrated to address client needs in a way that individual components cannot deliver on their own.

Ayub’s presentation is scheduled for Tuesday, May 15, 2018, at 1:45 p.m. 

About Perks WW Channel

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs.

Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management, and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.

Source: Perks WW Channel


Categories: Business to Business

Tags: B2B, channel focus, channel incentives, channel sales, claudio ayub, indirect sales, sales


About Perks Worldwide

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Perks WW, a leading incentives and loyalty company, empowers global enterprises to improve engagement with their target audiences - employee, channel or consumer.

Deb Broderson
Perks Worldwide
Perks Worldwide
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