Perks WW Channel Podcast Addresses Key Challenges Presented by New Channel Ecosphere

Channel incentives and loyalty agency produces new podcast that responds to the pressing questions facing the indirect sales industry.

Perks WW Channel

Perks WW Channel, a leader in channel partner marketing and incentives management has released a new podcast, “Burning Questions in the Channel.” Created to provide vendors with insight into channel marketing and channel sales performance strategies, each episode of “Burning Questions in the Channel” features excerpts from the agency’s popular webinar series about the critical areas of channel partner engagement.  

Listeners will receive advice from experts on channel strategy, channel marketing trends, promotional allowances, and channel incentives. The show provides a weekly look at channel topics that are relevant to industry professionals and starts conversations about how to optimize channel incentive programs and inspire partner behaviors that align with the ongoing digital transformation.

Perks WW CMO Deb Broderson said, “Channel Marketers are busy people. At Perks WW, we feel that it is important to offer multiple ways to access our resources so there is something to suit every schedule. These short podcasts are ten minutes or less, perfect for listening to during commutes, at your desk, or on the go.”  

The first three episodes are available to stream or download and answer the following questions:

  • Are vendors making the best use of rebates?
  • Is cash king in channel incentives programs?
  • How do points-based rewards engage partners?

The podcast is also available in major podcast libraries, including iTunes, Google Play, Stitcher, SoundCloud, and TuneIn.

About Perks WorldWide – Incentive and loyalty programs with proven ROI

Perks WW, a leading incentives and loyalty company, empowers global enterprises to improve engagement with their target audiences – employee, channel or consumer – while increasing revenue, participation, and loyalty through the use of our Science of MotivationTM methodologies and technologies.

Powered by the latest cloud, social, mobile and data science technologies, Perks WW has set a rapid pace of innovation through the Perks Enterprise Engagement Engine© (E3) which provides clients more flexibility and capabilities to accelerate growth. E3 is a powerful next generation, flexible, multi-tenant platform that provides a consistent, modern user experience across any device. E3 comprises multiple modules seamlessly bound to address customers’ needs, in a way that individual components cannot deliver on their own.

E3 is a game-changer for Perks and our customers, and it’s driving an unparalleled level of innovation across our entire industry. No other company is delivering this kind of platform, ecosystem and user experience to enable companies to transform themselves and engage with their target audience in entirely new ways. E3 delivers a participant experience that is actionable, interactive and gamified - through dashboards, progress bars, social media and analytics - always letting participants know where they stand on their journey.

Source: Perks WorldWide

Categories: Business to Business

Tags: channel partner marketing, channel sales, indirect sales, Perks WW Channel, podcast

About Perks Worldwide

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Perks WW, a leading incentives and loyalty company, empowers global enterprises to improve engagement with their target audiences - employee, channel or consumer.

Deb Broderson
CMO Perks WW, Perks Worldwide
Perks Worldwide
200 Rivermarket Ave. (350)
Little Rock, AR 72201
United States