Perks WW Channel Announces Webinar About Promotional Allowance Program Best Practices

Craig DeWolf, Perks WW VP of Marketing Enablement, will share insider insights about running a successful MDF/Co-Op program.

Perks WW Channel

Perks WW Channel, a premier provider of channel incentive programs that drive business performance, today announced that they are planning a live webinar for November 01, 2018 that will inform participants about ways they can better design, managed, and assess market development funds programs.

Perks WW VP of Marketing Enablement, Craig DeWolf, will discuss the eight variables of a program design, how to align MDF to the partner’s and buyer’s journeys, and best practices for tracking ROI.

The Curious Case of MDF ROI aims to reach vendors that are ready to realize the full potential of their MDF/Co-Op programs by implementing tactics recommended by DeWolf. Participants can expect to hear about:

  • Aligning MDF spending to attain corporate objectives
  • Where MDF fits into the broader incentive mix/toolset
  • Evaluating the ROI of an MDF program
  • Ways to make a program more effective—without spending more money

DeWolf stated, “Our goal, in general, is to help vendors fall in love with MDF all over again. During the webinar, we will show people that they can update and improve their programs without spending additional money. Attendees will take away methods for setting clear, measurable objectives for their MDF program. They will also receive best practices for designing, assessing, and evolving their program.”

Those wishing to register for the webinar can do so on

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About Perks WW Channel

Perks WW Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 9.25 million users, Perks WW Channel takes the guesswork out of channel incentives and loyalty programs.

Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management, and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise.

Source: Perks WorldWide


Categories: Sales and Re-sale

Tags: channel partner marketing, channel sales, indirect sales incentives, marketing enablement, promotional allowance programs

About Perks Worldwide

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Perks WW, a leading incentives and loyalty company, empowers global enterprises to improve engagement with their target audiences - employee, channel or consumer.

Deb Broderson
CMO Perks WW, Perks Worldwide
Perks Worldwide
200 Rivermarket Ave. (350)
Little Rock, AR 72201
United States