Penman PR, The Fowler Group Partner on KnoWhat2Do Campaign
Online, October 21, 2009 (Newswire.com) - Penman PR, one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation, and Arlington-based The Fowler Group, an award winning marketing and design firm, announced today they will collaborate to provide full-scale public relations and marketing services for the KnoWhat2Do Program.
The KnoWhat2Do campaign was initiated in 2006. KnoWhat2Do is steered by a committee of public safety and emergency management officials from the 16 North Central Texas counties, which includes Dallas, Tarrant, Collin and Denton. The counties are working together to disseminate public safety and preparedness tips and messages to the entire North Central Texas region through public events and the KnoWhat2Do website (www.knowhat2do.com). Funded by a grant from the U.S. Department of Homeland Security, the campaign is a collaborative effort offering shared resources to all of its regional local government partners.
Now in Phase II, the marketing and PR phase, the campaign will proactively disseminate news and information to the North Central Texas citizenry so they may be educated through a variety of resources to know what to do in times of crisis, disaster or threat to personal health and safety. Phase II of the KnoWhat2Do campaign will include a series of radio, billboard, internet and cinema messages designed to direct the public to plans, kits and tips found in KnoWhat2Do booklets and DVDs. The campaign has also signed with retired WFAA meteorologist Troy Dungan as the public face of KnoWhat2Do.
The KnoWhat2Do campaign will also introduce a children's component, which include a web site, community events and a mascot. KnoWhat2Do will engage children through school programs, community contests and events geared at children, to help get families talking about the messages of KnoWhat2Do.
"Preparedness planning today makes it possible to quickly restore normalcy, which is so important for individuals, families and businesses in the face of an emergency," said Patti D. Hill, Penman PR, CEO. "It's easy to get behind an initiative that seeks to protect the region and its citizens."
The Fowler Group owner, Tom Fowler, adds, "We created the Think. Prepare. Act. motto for KnoWhat2Do during the first phase of this campaign, the marketing phase, and developed accompanying user-friendly tools. This second phase will encompass the delivery of messages, plans, events and ideas to the public. We believe this is an enormous public service and we're delighted to be part of it."
Kwa heri Heard, City of Dallas Office of Emergency Management Specialist and KnoWhat2Do Regional Public Education Subcommittee Chair said, "The KnoWhat2Do subcommittee sought a team that could take our program and help instill it into the daily lives of North Central Texans. Although there were a number of impressive candidates, ultimately The Fowler Group was the best choice for nurturing the second phase of the KnoWhat2Do disaster preparedness campaign."
Senior Account Manager Erin Steed of Penman's Fort Worth / Dallas division will lead the PR portion of the campaign. In conjunction with The Fowler Group, Steed was involved in authoring the first series of messages for Phase One of the KnoWhat2Do marketing campaign. Michael Livesay-Wright will lead team Fowler on the marketing and creative side.
About Penman PR:
Penman PR is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. The firm proactively engages in the art and science of establishing and promoting brand value by mapping PR strategies and tactics against its clients' business objectives. Penman excels at implementing company and product launches, branding and re-branding, positioning companies for acquisition, raising stock price, maximizing industry events, business attraction and retention and overthrowing the competition. Visit Penman at www.penmanPR.com.
About The Fowler Group:
The Fowler Group is a full-service design & marketing firm providing original design and results-oriented strategic thinking. Focusing on Cross-media solutions, the integration of personalized print, the Web and new media, we leverage award-winning creativity, strategic planning and technology to impact our clients' customers in ways they've never seen before. Our integrative marketing solutions ensure that your message will be heard LOUD & CLEAR.