Payal Singhal Announces the Launch of Her New E-Shop

Online, July 10, 2013 (Newswire.com) - Payal Singhal introduces the launch of her new e-commerce shopping portal for consumers available all over the world. The exclusive e-shop enters the next phase in rapidly expanding the brand to a global audience. Now, the website consolidates all past and current runway collections into one domain, allowing users greater access for a fuller shopping experience.

The newly launched e-shop will provide better advantages for easy access to view and purchase items, directly provide sizing for custom order outfits and the ability to share the products on social media.

Payal says, "Prior to moving to Mumbai, New York City was the source of all things fashion and creativity to me. Much of that was incorporated into my New York boutique at the time. Now, I still want to create a shopping destination to my brand with a wider reach. With the e-shop, I'm connected with my clients all over the world. Our e-commerce platform was a natural progression to building Payal Singhal, Inc."
Users will soon be able to join an online loyalty program for cost incentives among other interactive features to stay plugged in to the latest news and promotions. The latest 'Taj' collection is available for purchase on Payal's e-shop at www.payalsinghal.com/psshop.

Payal Singhal Profile:
Payal established her label in India in 2000 and thanks to a global design sensibility the label stocks in stores, online and travels with its unique trunk shows world over. The 'Payal Singhal' signature look is clothing that is relevant in a modern context of fashion and translates from Indian to Western effortlessly. British Vogue Editor Dolly Jones summed up her collection saying "Gorgeous dresses for dressing up in downtown New York with just enough of the genuine Indian magic that designers all over the world try to recreate."

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