Passenger and LoginRadius Announce Technology Partnership

Edmonton,Canada, September 12, 2014 (Newswire.com) - LoginRadius, a social platform serving 120,000 businesses worldwide, announced today a partnership with Passenger, an online community technology and services provider. This partnership allows Passenger to integrate LoginRadius’ social platform into their communities to deliver a superior social experience for members and increased social media capabilities and analytics to its customers.

Passenger’s private online communities help brands engage customers in authentic conversations leading to market insights, product innovation and word of mouth advocacy. By bringing LoginRadius’ social platform to Passenger’s FUEL (Fast User Engagement & Listening) Community Engine, Passenger is now able to offer a social media rich community solution. This includes social login to connect, social share to spread the content, user profile data to understand and social media analytics to get in-depth insights.

“Research shows that purchase decisions are more influenced by reviews and referrals than ever before,” says Passenger CEO Thomas Finkle. “By incorporating LoginRadius’ solution we’ve made it easy for brands to connect with their customers, engage them in all sorts of private conversations, and inspire them to get the word out. We are taking private online communities to a new level so our clients can actively support corporate advocacy campaigns, product launches, promotions and simple brand building in partnership with their community members.”

“The integration of the LoginRadius solution allows us to quickly and easily work with almost any social media platform out there. This combined with the advanced profile data and social analytics will help our clients gain further insight into their members and their social advocacy programs,” says Passenger SVP of Product Kevin Owens.

“The demand for social experiences is growing exponentially, and Passenger’s decision to integrate with LoginRadius is the right step to increase user engagement and to improve user insights.” says Deepak Gupta, LoginRadius’ co-founder/CTO. “With LoginRadius’ robust and scalable platform, Passenger communities will leverage the power of social media to create stronger social bonds and increase brand exposure.”

“We’re looking forward to working with Passenger to deliver their customers the needed social experiences and capabilities.”