OurFamilyWizard Unveils New Branding for Its Premium Co-Parenting Tools
The leader in co-parenting technology has modernized its look to better align with its mission of helping families living separately thrive.
MINNEAPOLIS, March 15, 2023 (Newswire.com) - OurFamilyWizard, the world's leading provider of co-parenting technology, announced today that it is launching a brand refresh. The company is changing its external look and feel to align better with its internal mission: to help families living separately thrive.
With a modern logo, a peaceful color palette, a friendly voice and tone, and sleek fonts, OurFamilyWizard is updating its marketing appearance to reflect its commitment to continual modernization. The brand regularly updates its app with enhancements and new features, and now its public appearance is heralding even bigger things to come via an updated brand look and feel.
"We're investing heavily in the app," says Nick VanWagner, CEO, "because we're dedicated to supporting co-parents and family law professionals, even as their lives change and their needs evolve." The more modern brand elements reflect the organization's forward movement, just as the new logo's arrow points upward to symbolize that co-parenting families can move forward pragmatically and positively.
Since 2001, more than one million co-parents and family law practitioners have trusted OurFamilyWizard's co-parenting platform to reduce their stress by making co-parenting easier. In 2020, Spectrum Equity invested in OurFamilyWizard, allowing the company to expand its workforce significantly so that it could reach and serve even more families. OurFamilyWizard's acquisition of Cozi in 2022 created yet another avenue through which the brand can support families as they organize and coordinate family life.
OurFamilyWizard is the world's leading co-parenting communication platform, offering tools for families to support more seamless and successful parenting across separate homes. Since 2001, more than one million parents and family law practitioners have trusted OurFamilyWizard's co-parenting platform to help divorced or separated families effectively manage shared calendars, expenses, messaging, files, and other critical family information. These tools can reduce the risk of parents going back to court.