Orlando Magic Announces Partnership With Retro Game Entertainment Leader Arcade1Up

Arcade1Up's arcade games featured throughout Amway Center, first interactive arcade experience in an NBA arena.

Arcade1Up logo

The Orlando Magic today announced a multiyear partnership with Arcade1Up, the leader in retro home arcade machines. As part of the partnership, Arcade1Up's arcade games will be featured throughout the Magic's home arena, the Amway Center. The partnership expands Arcade1Up's footprint in its home state of Florida and the interactive arcade experience is its first in an NBA arena.

"The Magic are thrilled to team up with Arcade1Up and further enhance the fans' game experience both on and off the court," said Magic Senior Vice President of Global Partnerships J.T. McWalters. "Coming to Magic games inside the award-winning Amway Center has always been about creating legendary experiences, and this partnership with Arcade1Up will certainly help amplify that."

The partnership will also feature brand integrations, including in-arena signage during all Magic home games, and co-branded digital and social content. In addition, Arcade1Up and the Magic will offer fans a variety of promotions throughout the season. 

"We are thrilled to partner with the Magic to create another one-of-a kind arena experience," said Arcade1Up CEO, Scott Bachrach. "Amway Center is known for premium sports and entertainment events, and we want to enhance those moments by giving fans and concertgoers the opportunity to enjoy the ultimate retro arcade experience."

Arcade1Up's NBA JAM: Shaq Edition will be part of the retro arcade experience in the Amway Center and will be available at the Orlando Magic team shop. 

Source: Orlando Magic


Categories: Video Games, Video Games

Tags: Amway Center, Arcade1Up, interactive arcade experience, NBA Jam: Shaq Edition, Orlando Magic, video games

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Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $27 million to local nonprofit community organizations over the last 32 years. The Magic’s other entities include the team’s NBA G League affiliate, the 2021 G-League champion Lakeland Magic, which began play in the 2017-18 season in nearby Lakeland, Fla.; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming, of the NBA 2K League, which began play in the spring of 2018. The Magic play their home games at the award-winning Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year.

Trish Wingerson
Director of Public Relations
Orlando Magic
400 W. Church St., (250)
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