Orlando Magic Announces Florida Blue as a Champions of the Community Partner

Florida Blue becomes Official Health Insurance Provider of the Orlando Magic with baseline apron signage in Amway Center

Florida Blue becomes Champion of the Community partner for the Orlando Magic

The Orlando Magic announces Florida Blue as the Official Health Insurance Provider of the Orlando Magic and one of the team's seven "Champions of the Community" (COTC) partners. Florida Blue becomes the first exclusive team partner in the health insurance category. The team's COTC partnership represent a unique tier of brands with a shared commitment to the Central Florida community. The Magic and Florida Blue will continue their collaboration to positively impact and make a difference in Orlando through a variety of programs, sponsorships and support of initiatives benefiting the underserved community.

"The Orlando Magic are thrilled to elevate its longstanding partnership with Florida Blue," said Magic CEO Alex Martins. "As a partner for more than 20 years, we have an already established relationship along with a shared commitment to the community we serve. We look forward to growing our efforts further and seeing our partnership flourish through our work for the community."

As part of the partnership, the two will continue to collaborate on the Block Out Hunger food security program, benefiting Second Harvest Food Bank and the ongoing recognition of social justice leaders through the Magic Diversity Game Changers presented by Florida Blue. In addition, Florida Blue will gain stronger visibility to showcase its health insurance offerings by enhancing its presence with digital and social media activations, including in-game interactive contests and baseline apron signage around the court (see link to image). Florida Blue is also the team's first baseline apron partner, a new asset the NBA added this season. As a COTC partner, Florida Blue's category exclusivity extends through all Amway Center events and will provide the brand with marketing assets during all events.

"Our mission is to help people and communities achieve better health, and we've proudly partnered with the Orlando Magic for more than two decades on programs to support those efforts," said Florida Blue Market President Tony Jenkins. "Through our enhanced partnership we can drive greater change throughout Central Florida on key drivers of health like hunger, food insecurity and racial injustice."

Through this enhanced partnership, Florida Blue adds multi-property rights by becoming the Official Health Insurance Provider of the Magic's other entities - the Orlando Solar Bears (ECHL) and Magic Gaming (NBA2K League), while also extending their Lakeland Magic (NBA G-League) partnership.

Media Contact: Trish Wingerson, Orlando Magic PR, twingerson@orlandomagic.com

Source: Orlando Magic

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Categories: Banking, Finance, Insurance, House and Rental Insurance, Life Insurance, Insurance, Banking, Finance, Insurance

Tags: Champion of the Community, Community, Diversity, Florida Blue, Health, Health Insurance, Hunger, Orlando Magic


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Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $27 million to local nonprofit community organizations over the last 32 years. The Magic’s other entities include the team’s NBA G League affiliate, the 2021 G-League champion Lakeland Magic, which began play in the 2017-18 season in nearby Lakeland, Fla.; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming, of the NBA 2K League, which began play in the spring of 2018. The Magic play their home games at the award-winning Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year.

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