Orion Financial Appoints Leah Gafni as Vice President of Community Engagement

Press Release • Aug 19, 2025
Leah Gafni

MEMPHIS, Tenn., August 19, 2025 (Newswire.com) - Orion Financial is proud to announce the appointment of Leah Gafni as Vice President of Community Engagement, further strengthening the organization's commitment to building meaningful, strategic partnerships throughout the communities it serves.

Leah joins Orion Financial from Doug Carpenter and Associates (DCA), where she served as Vice President of Strategic Activations. In that role, she led brand extension initiatives that spanned festivals, fundraisers, product launches, and citywide campaigns - all designed to activate brands in authentic, high-impact ways. Prior to DCA, Leah served as Vice President of Marketing for Memphis Tourism, where she helped elevate Memphis's global profile to visitors around the world while also connecting with local audiences with stories, sounds, and soul of their own city through the "I Love Memphis Blog."

"Leah brings a unique blend of creativity, cultural insight, and strategic execution that aligns beautifully with our values," said Ashley McDurmon, CEO of Orion Financial. "She understands how to engage with communities in ways that are not only effective but deeply meaningful. We're thrilled to welcome her to our leadership team."

A graduate of the University of Arizona, Leah holds a Bachelor of Arts in French Language and Business Management. Her global background and curious spirit lend a broad perspective to her local work - one rooted in empathy, authenticity, and a love for community. She currently serves as Vice Chair on the board of Music Export Memphis and is an active member of Temple Israel, contributing her time and expertise to causes that reflect both her cultural roots and her passion for connection.

"I've always believed that a great brand is built in community, not just in conference rooms," said Leah Gafni. "Orion Financial is a company that lives that philosophy. I'm honored to join a team that values purpose as much as performance and to help deepen its impact through community engagement that reflects the vibrant spirit of Memphis."

Leah's appointment marks an exciting new chapter in Orion Financial's evolution, one that amplifies its brand presence through community, culture, and collaboration.

Source: Orion Financial

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About Orion Financial

Founded in 1957 in Memphis, Orion Financial is the largest credit union in the Mid-South, serving 70,000 members with over $1.2 billion in assets. Orion Financial is a lifelong partner supporting customers toward financial independence, security, and growth with banking options in consumer and small business, as well as commercial real estate lending. As a member-owned financial institution, Orion Financial’s profits are passed along to members through higher deposit rates, lower loan rates, and affordable financial services that help pave the way to financial freedom. Bank anytime, anywhere on our website or our banking app. Orion Financial is an equal housing lender and insured by the NCUA.

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Orion Financial
400 Monroe Ave
Memphis, TN
38103

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