Opinionmeter's Feedback Management Platform offers Offers a One Stop Survey Shop for Multi-Mode Customer Satisfaction Survey Distribution
Online, June 30, 2010 (Newswire.com) - Opinionmeter (www.opinionmeter.com) is a leading provider of advanced survey software tools for gathering and measuring customer satisfaction and conducting market research. The company offers a number of innovative interactive devices that allow clients to capture the real-time 'voice of the customer' satisfaction feedback at the point-of-experience, i.e., at the time the customer experiences the product or service. In addition, Opinionmeter also assists its clients in managing their Web-based customer satisfaction survey campaigns. Web surveys are used primarily for Website, employee, customer satisfaction and customer service surveys.
Opinionmeter's Web-based software is flexible and easy to use. Additionally, its unique "Author once, Distribute anywhere" approach enables companies to distribute their customer service surveys to a myriad of destinations, all from the same feedback management platform. The client company can design and distribute their survey easily from Opinionmeter's customer survey software, and then collect and analyze their real-time survey data online. Opinionmeter's Web-based customer survey software is easy to use, cost-effective and configurable for each client's specific requirements, saving the client time and money.
Opinionmeter is a 40-year old market research company that has refined the use of emerging technologies - including the Internet, freestanding survey kiosks, personal digital assistant (PDA) devices, mobile tablets and mobile telephones - to efficiently gather and analyze data for customer satisfaction surveys. Capturing feedback immediately at the point-of-experience provides more unbiased and spontaneous responses than is possible with telemarketer-administered or mailed survey forms. Similarly, in the instance of online customer satisfaction surveys, when the survey email is opened and/or the survey link is activated, capturing a customer's subjective attitudes, evaluations and decision processes deliver more actionable feedback than with traditional forms of market research.
Opinionmeter's Morgan Strickland is credited with adapting earlier versions of Opinionmeter's customer survey software that was designed to run only from proprietary hardware to a ubiquitous web-based, device-independent, enterprise solution.. Morgan observed recently, "The Internet represented the perfect platform for delivering survey software remotely as a service." He continued, "Starting in the late 90s, Opinionmeter clients no longer needed to install software locally on their PCs but rather could access the software through any browser. With Opinionmeter's Web-enabled customer survey software, real-time survey data from the point-of-experience was available for the first time!"
Opinionmeter now offers an automated and real-time software solution that runs exclusively online and on a variety of innovative portable hardware systems to gain insight into consumers' perceptions, purchasing habits and interests. The Opinionmeter business model enables its clients to gather a large amount of primary response data, analyze it and transform that data into meaningful information that can be delivered to any authorized person anywhere in the world for action. The customer satisfaction online survey system is quickly implemented, easy, convenient and economical to use. For more information about Opinionmeter and its portfolio of real-time customer satisfaction feedback options, please visit http://www.opinionmeter.com today.