One, Ten, One Hundred Original Series Launches Exploring the Relationship Between Money and Creativity

Four part documentary following Sandwich Video as they try to bring their creativity to life with $1000, $10000 & $100000

Wistia launches a four-part original series One, Ten, One Hundred exploring the relationship between money and creativity. One, Ten, One Hundred is a four-part, 90-minute documentary following the challenges behind its groundbreaking video advertising experiment. The documentary shows what you can achieve with a strong creative vision, regardless of the money you have.

The series is available online:

Through One, Ten, One Hundred Wistia wanted to blend entertainment with useful insight for people interested in film. Each part of the series focuses on a different element of the campaign. The series follows award-winning advertising creatives Sandwich Video as they film the difficulties and how they overcome them when making three videos with wildly differing budgets.

  1. Part 1 - The Pitch

  2. Part 2 - Hollywood DIY - $1000 video

  3. Part 3 - Skeleton Crew - $10,000 video

  4. Part 4 - The Blockbuster - $100,000 video

The three adverts that were filmed during this process can be seen separately here:

So if you want to see how you can turn your iPhone and a broom into a b(r)oom-mic or how to manage 15 person crew this will entertain you and show you how to do it.

Chris Savage, Wistia CEO, comments: “Traditionally video has all been about short-form content, yet when you are trying break barriers you need to experiment which is why we decided to invest in this documentary. We have a big story to tell and felt that serialized content would be a great way to tell a story. I am not sure we could have done it with anything less. The initial feedback has been great from our premiere in Boston to a packed audience. The audience enjoyed the documentary in its own right which is encouraging for us as we believe this is a very innovative thing to do in our industry.”

To learn more about the innovative One Ten One Hundred advertising campaign please visit: We Just Launched Three Soapbox Ads That Cost $111,000 to Produce


Notes to editors:

If you wish to publish the video in part or in whole please make sure you credit/link to Wistia, or contact us with any special requests.

Media contacts:


Andrea Pretorian, Shift6 for Wistia

+1 917 387 6101

Alexis Dalrymple, Shift6 for Wistia

+44 7426 933 023

About Wistia

Wistia is a leading brand of professional video software for small- and medium-sized businesses. From video marketing solutions to video creation and editing tools like Soapbox, Wistia's suite of intuitive and powerful products reduces the barrier to better business communication. With Wistia, anyone can create, host, manage, distribute, and analyze great-looking video content that builds human connections, regardless of experience level.

Founded in 2006 in Cambridge, Massachusetts, more than half a million businesses across 50 countries depend on Wistia's products to power more creative and authentic communications, including: HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co. Learn more at and follow us on Facebook and Twitter.

Source: Wistia


Categories: Marketing, Small Business, Business Technology, Advertising

Tags: advertising, business media, Marketing, video marketing