On How Netflix Destroyed Blockbuster, Among Other Things

Online, February 23, 2011 (Newswire.com) - Ever wondered when the cloud would take over brick and mortar? Well, the overtake of netflix over blockbuster didn't really come as a surprise. With more than 20% of internet down traffic during prime time, and more than 20 million subscribers, netflix has become one of the major players in content distribution, along with youtube, dwarfing the old networks and paid tv.
There is a pretty neat infographic on the matter.
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How Netflix destroyed Blockbuster
As we dive deeper into the digital age, Netflix has become a household name for online video and television streaming that has almost eliminated the way we used to rent dvd's and even watch tv. Driving to stores like blockbuster to pick out a movie by hand has become altogether prehistoric. Here's the low down on just how enormous this internet giant called Netflix is becoming and who it's crushing in its path.
Link
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Ever tried to put up an e-comerce store? what a night mare, there is a lot that has to be done that you wouldn't even consider as an affiliate marketer. Here is a short story on a guy that lost over $ 10,000 in a venture.
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I Spent $ 10.000 Advertising Products I Don't Sell...

Ever make one of those really n00bish mistakes? Yea, well that was me recently.
I'll be honest with you. Launching a profitable ecommerce store is pretty dang difficult. There are so many more steps than I am used to.
You know like... selling a product, being in charge of pricing, product fulfillment, customer support, etc. And on top of all that, you need to find a way to successfully (profitably) market the product.
With all the new and sometimes difficult steps to the process, I knew I was bound to get something wrong along the way. I just didn't realize that it would cost me over $10,000 to learn.
It all started a few days ago when we decided to install a chat client on our ecommerce site. Although Adhustler's experience with chat has not been the best, we still wanted to see how it would do on our site.
One of the sick features of the chat program we use, ZopIM.com, is the ability to follow visitors around the site and also see where they came from (the keyword / site referrer).
After watching the visitors pour in... I started to realize one huge mistake we had made.
The rest is here.
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Many people are integrating live chat into their websites. this is becoming the standard for customer service for many products. The thing is, would it help your conversions? because you always have to ask, will I profit with this newest thing? The only way to know is to test and track your results.
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Case Study: Does Live Help Increase Conversions?

I've owned a successful ecommerce site since before I even knew what affiliate marketing was. One thing i've always done is offered extremely limited support. My site has no phone number you can call and only a contact form. The honest reason for this is that I never thought there was much of a need to deal with idiots asking idiotic questions on a daily basis. It always seemed like it would be a waste of time since at one point I worked for an ecommerce site and answered the phone calls and saw first hand how idiotic they were. Don't get me wrong, we offer excellent service. You get exactly what you order, delivered quickly and we accept all returns. We under-promise and over-deliver on every order and that has lead to a very loyal customer base.
I was ordering something from another website and saw a live help popup. It asked me if i had any questions and indeed I did so I typed my question and got live help. I was impressed with the service and decided to look into the software that was hosting the live help popup. It was a company called Olark. I found it was really easy to install, full of features and cheap so a marketing test was born. I decided to try this live help app on my ecommerce website.
To make sure things were handled appropriately, i dealt with all of the live help chats myself over the course of 3 days. If anyone can sell someone something it's me so I figured having myself handle the chat's would give us the best chance of success (for a test, i'd never do it full time).
The results are here
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And have a peak at the other additions. Here
Signing off,

Brian Richards