Omni-Biotic Ranked #1 Probiotic Brand in Europe, Reflecting Strong Consumer Trust and Scientific Foundation

Press Release • May 5, 2026 16:10 UTC
Omni-Biotic is ranked the #1 probiotic brand in Europe based on consumer purchases, backed by clinical research and high-survivability. Available in the U.S.

NEW YORK, NY, May 5, 2026 (Newswire.com) - Omni-Biotic U.S. announced today that Omni-Biotic has been ranked the #1 probiotic brand in Europe, based on IQVIA Consumer Health Customized Insight Study data. This distinction reflects the brand's leading position across European markets and underscores its continued expansion in the United States.

In an increasingly competitive probiotic category, Omni-Biotic's leadership is driven by strong consumer adoption, practitioner endorsement, and a differentiated, science-based product approach.

"Consumers have made Omni-Biotic the most purchased probiotic brand in Europe, because they experience the difference every day," said Hannah Kleinfeld, Co-Founder and Chief Operating Officer of Omni-Biotic US. "Our commitment is to bring that same level of efficacy and trust to customers in the United States."

A Different Standard in Probiotics

Omni-Biotic's leadership position is rooted in a long-standing, science-driven approach to microbiome health:

  • Clinically-backed benefits, supported by over 30 years of research and 100+ studies on Omni-Biotic's unique formulations

  • A portfolio of targeted probiotic formulations, each uniquely developed to address individuals' specific health needs, rather than a one-size fits all approach

  • A probiotic powder (not a pill) engineered for efficacy. Omni-Biotic's powder format ensures 83% beneficial bacteria reach the gut alive and active vs ~7% of leading U.S. capsule brands.

  • Established credibility in Europe, where Omni-Biotic is widely used and recommended by physicians, healthcare practitioners and pharmacists

The brand's scientific and clinical focus has also been recognized through multiple industry distinctions, including:

  • Omni-Biotic Stress Release: Product of the Year, NutraIngredients USA Awards (2021)

  • Omni-Biotic AB10: Product of the Year, Microbiome Modulation category (2024) and Practitioner's Choice Award, Natural Practitioner Magazine (2023)

About Omni-Biotic US

Omni-Biotic is the #1 probiotic brand in Europe, developed by Austrian microbiome research pioneer Institut AllergoSan and rooted in over 30 years of scientific research and clinical validation. The brand offers targeted probiotic formulations designed to support key functions of health, including digestive balance, immune function, and overall wellbeing. Introduced to the United States in 2019, Omni-Biotic is building a growing presence among consumers and healthcare practitioners seeking clinically grounded probiotic solutions.

For more information, visit www.omnibioticlife.com.

Contact:

Teal Minisofer
teal@zerotrillion.com

SOURCE: Omni-Biotic US

Source: Omni-Biotic US

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