Oakland-Based Tequila Urges Consumers to 'Reign Supreme' in New Bay Area Billboard Campaign
OAKLAND, Calif., December 3, 2019 (Newswire.com) - This week, 14 billboards have popped up throughout San Francisco and Oakland inspiring tequila fans to "Reign Supreme" with Tequila El Rey. The campaign arrives just in time for the holiday season, putting the brand on the map for the Bay Area as an excellent gift choice for any tequila lover. A smaller number of ads showcasing their line of flavored tequilas can be spotted as well with the slogan "Tradition, Meet Flavor."
Launched in 2006, Tequila El Rey, made with 100% Blue Weber Agave, was inspired by a revelatory glass of tequila in a Mexican cantina. It took six years to recreate the smooth, richly nuanced taste of that transcendent first sip, but the hard work paid off. As their slogan suggests, El Rey is "Reigning Supreme" in taste. In 2017, El Rey won its first Gold Medal at the San Francisco World Spirits Competition. Last year, El Rey took first place in the Monterey Bay Tequila & Cuisine competition, surpassing other popular brands like Fortaleza by several points. They've made their mark as a brand to watch out for, showing that their traditional expressions hold up to well-established and respected brands.
Today, El Rey is delighting both connoisseurs and casual drinkers with its refined yet approachable taste. Their line of flavored tequilas featuring Hibiscus, Pineapple Coconut and Strawberry offers a tantalizing detour from the traditional agave expressions, while still using their award-winning Silver as the base.
Sold at select BevMo's, Total Wine & More and Mollie Stone's locations, it is also a favorite of discerning stockists and mixologists who appreciate the way El Rey reimagines tequila's classic flavor for the modern palette.
Source: El Rey Tequila