Fort Lauderdale, Florida, April 1, 2016 (Newswire.com) - While many people associate rum with a laidback vacation on a Caribbean island, a new Florida craft rum is set to breakout in the craft spirits scene this April.
Oak & Cane is the creation of Fred Greene and Cameron Grace, two Fort Lauderdale locals and marketing executives. The development of Oak & Cane comes as a response to rum’s increasing popularity, along with a desire to make a craft rum that captures the spirit of Florida.
“It’s long been said that rum has been overdue for its time in the spotlight, and what we wanted to do was to create a Craft Rum that captured the spirit of Florida in a bottle,” said Fred Greene. “We wanted a spirit that was sophisticated yet relaxed, Oak & Cane is great for sipping neat or on the rocks, or enjoyed in one of our unique concoctions. We’re extremely excited to be debuting Oak & Cane at the 2016 Wine & Spirits Wholesalers of America Convention in Las Vegas this April.”
Classically aged in in white American oak and uniquely infused with a hint of freshly cut orange peels, Oak & Cane offers a subtle orange aroma and a complexity of flavors that gives it a relaxed Floridian vibe. Along with local Florida sugar cane and spring water, Oak & Cane are all the flavors one craves bottled up in a mid-century modern lifestyle package that mirrors the sophisticated and unique nature of the craft spirits market.
With rum beginning an upward trend as consumers try the spirit over others, quality craft rums such as Oak & Cane are filling a void in a market that is growing rapidly and the uniqueness of an all-Florida craft rum made with the finest of ingredients is already proving a pull for lovers of the drink and its many subtleties based on local market testing that began in early March 2016.
About Oak & Cane
Oak & Cane is a Florida craft rum made from premium Florida ingredients providing for a smooth sophisticated taste, classically aged in white American oak. Debuting at the 2016 Wine & Spirits Wholesalers of America Convention this April, the beverage is already attracting interest from craft spirit enthusiasts. For more information, please visit Oak & Cane’s website.