Now, Bake 'THAT' Perfect Cake with That Secret Ingredient

Online, May 29, 2014 (Newswire.com) - Launch of an online bakeware and cake decorating shop

You've been watching a cooking show, and your eyes sparkle each time one of the contestants or the chef utters the phrase, 'now pop that in the oven at 180 degrees.' That's enough to convince you to try your hand at your first cake, cupcake or cookie. Recipes are aplenty online, but where should you begin?

'That Secret Ingredient' is your go to source for all bakery ingredients, tools, dessert decorating and baking gadgets. This online store enables you to have all your baking needs and supplies delivered right to your doorstep, so that all you have to worry about, is the cake.

"When I started baking, I obviously started with the basics - a basic sponge cake. When I gathered more courage, I bought moulds of different sizes and then cupcake moulds. This is how every home baker starts. Maybe a piece of equipment catches your fancy and you want to know what you can create with it. At the very heart of baking is the love of creativity and magic. Bakers fancy themselves as magicians, and I truly believe that's what we should be focusing on - creating, not gathering ingredients. That Secret Ingredient is an attempt to stay focussed on the heart of baking, and facilitate that," says co-founder and home baker Natasha Kapoor.

Ingredients like fondant, edible glitters, sprinkles and equipment like cookie cutters, chopping tools, essential baking supplies, etc. make 'That Secret Ingredient' the one-stop shop for all your baking needs. It caters to the beginner as well as the more advanced baker. Since it's beginnings are in the hands of an amateur baker herself, it is not disconnected from the actual art of baking, and is far from being just another online store. "We want to eventually also give voice to home bakers, in terms of sharing of recipes, tips and tricks as we want to promote baking as an activity that isn't just profitable, but therapeutic and creative," adds Natasha.

So if you're a baker or want to be one, check out thatsecretingredient.com, and let your eyes sparkle!