New Site CURIO Introduces Modern Luxury by Featuring Thoughtfully-Designed Brands and the Inspiring People Behind Them

CURIO helps consumers discover independent brands and local boutiques.

CURIO

Female-founded Los Angeles based startup, CURIO, is on a mission to break brands who are doing it right. Known for its interviews with independent brand and boutique founders, their editors chat with everyone from the founders of DTC luxury sneaker brand KOIO to former celebrity stylist and up-and-coming boutique owner of GALERIE.LA to talk upbringing, career, sustainability, and what style means to people today.

The company started after founder, Lena Khouri, stumbled on an independently-owned local boutique that sells quality products made in an ethical production environment and realized the positive effect of being a conscious consumer.

“After doing more research, I noticed more independent shops and online brands who were creating quality products and selling directly to customers at an affordable price. There were so many different brands launching and I knew there needed to be a single, curated space to discover brands who care about people and our planet,” Khouri said.

From that experience, CURIO was born.

From sustainable and ethical practices to thoughtfully-designed and inclusive products, CURIO is introducing customers to a new world of fashion. They inspire their readers to use their own approach to fashion and help them find the products that align with their values.

By researching and reviewing products and brands that meet this standard, CURIO makes it easy to discover brands that the conscious millennial consumer should know about.

ABOUT CURIO 

CURIO was created as a space where readers can discover quality products made by founders with authentic stories worth sharing. From sustainable and ethical practices to thoughtfully-designed and inclusive products, we’re here to introduce you to a new world of fashion. We inspire our readers to use their own approach to fashion and help them find the products that align with their values.

​Learn more: https://www.curioxo.com/about-us

Source: CURIO

About Curio

CURIO is a fashion website that explores the stories of inspiring brand entrepreneurs.

Curio
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