New Report Shows 48% of US Consumers Still Prefer In-Store Shopping
SAN FRANCISCO, August 26, 2021 (Newswire.com) - Raydiant, a full-service digital signage and experience platform provider, has released the findings from their State of the In-Store Experience Report.
The report surveyed 1,000 US consumers on July 22, 2021, with a goal of better understanding the impact the in-store experience has on modern consumers.
Bobby Marhamat, CEO of Raydiant, said: "The findings confirm our belief that brick-and-mortar retail is not dying, it's simply evolving, and that the retailers who are focused on creating true in-store experiences are positioned to thrive as the retail landscape continues to evolve."
Key Findings:
- 48% of respondents prefer to shop in-person at a physical store when given the choice.
- 82% of respondents say a positive in-location experience makes them more likely to return to a physical establishment.
- 42% of respondents say in-store customer service has improved over the past six months.
- 47% of respondents estimated that they've spent more than 51% of their shopping budget in physical locations so far in 2021.
To download a full copy of the report, please click here.
About Raydiant
Raydiant's Experience Management Platform enables organizations to build strong, long-lasting relationships with their employees and customers by helping them create memorable, interactive experiences both in-location and in the workplace. Their easy-to-use, plug-and-play, cloud-based solution empowers Raydiant customers to create, manage and scale experiences across one or 100,000 locations anytime, anywhere. Founded in April 2017, Raydiant is backed by notable investors, including Bloomberg Beta, Lerer Hippeau, Transmedia Capital, 8VC, Atomic Ventures and Ron Conway.
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Source: Raydiant