New Hotel Marketing Agency Launched to Help European Luxury Hotels Prosper in the Digital Age
Marketing Luxury Hotels (MLH), a new Paris-based marketing and advertising agency has opened its doors with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue.
PARIS, France, January 13, 2016 (Newswire.com) - Marketing Luxury Hotels (MLH), a new Paris-based marketing and advertising agency has opened its doors with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership between StringCan Interactive with offices in Paris and Phoenix, Arizona and MP&A Digital & Advertising based in Williamsburg, Virginia, in the U.S.
Together as MLH the firms will offer their best and brightest marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.
"Our CRM programs drive profitable revenue for all our hotels so I'm excited to launch Marketing Luxury Hotels offering European properties the same opportunity to grow."
Madigan Pratt, CEO of MP&A Digital
For over 25 years MP&A has provided award-winning creative and business-building integrated Customer Relationship Marketing (CRM) to many of the world’s top luxury hotels as designated by Travel + Leisure Magazine, Condé Nast Traveler and TripAdvisor. Several of MP&A Digital’s properties have graced the No. 1 position for hotels in their respective region.
StringCan Interactive has built a reputation for making digital complexity simple. In 2014, StringCan partnered with the European Hotel Managers Association (EHMA) to successfully create their new digital presence and online marketing approach. EHMA is a trade group made up of 450+ hotel managers of 4-5 star hotels across Europe.
“I am extremely excited about launching Marketing Luxury Hotels,” said Madigan Pratt, CEO of MP&A Digital. “Our CRM programs have proven effective at driving profitable direct business for all our hotels. They offer a way for hoteliers to win back their customers from the OTAs and build strong, loyal relationships with their guests. And companies with the most loyal customers prove to be the most profitable.”
“The launch of Marketing Luxury Hotels through the partnership of StringCan Interactive and MP&A Digital will provide clients with state-of-the-art hospitality marketing technology, CRM and database management, graphic and website design all geared to drive maximum revenue,” said Jason McDonald, Director of StringCan Europe.
For more information on the capabilities and services Marketing Luxury Hotels offers visit MarketingLuxuryHotels.com or contact:
Jason McDonald
StringCan Interactive
57, rue de Turbigo
75003 Paris, France
(+33) 6 47 62 67 05
jason@stringcaninteractive.com
About MP&A Digital & Advertising
MP&A Digital & Advertising helps independent luxury hotels drive more profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with extensive experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit MadiganPratt.com.
About StringCan Interactive
StringCan Interactive is a strategic digital marketing and business consulting agency helping businesses in the United States and Europe solve complex business problems. StringCan believes in identifying the best strategy and building the right business roadmap to implement effective digital marketing programs. Using this proven approach, along with careful execution and digital marketing expertise, StringCan clients generate the desired results. With StringCan’s digital marketing solutions clients can connect with their target markets and acquire and retain more profitable customers. StringCan has offices in Phoenix, Arizona and in Paris, France. To learn more, visit StringCanInteractive.com.