Newport, New Hampshire, May 23, 2017 (Newswire.com) - Mark Christensen from New Hampshire has worked in education in various roles throughout his career from classroom teacher to school administrator to marketing communications. He holds his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy."
Most of us now live in a fully digital world, and we use a range of different devices every day. We have smartphones, tablets, laptops, computers, game consoles, smart TVs, and more. All of these allow us to connect to the Internet and find out about things online. You may want to look at the products and services of a certain company, find out news about your favorite football team, or simply want to keep up with current events. Regardless of why you want to use your devices to connect to the net, what brings us all together is that we all use web browsers on all of these different devices in order to get the information that we need. We do this all the time.
"What makes the viewing experience so consistent across all devices is responsive web design (RWD)."
The Challenge for Web Designers and Developers
Web designers and web developers face a tremendous challenge, therefore, since it is their responsibility to make sure that visitors get a really good, enjoyable, and consistent experience. They have to create a website that can function in this way regardless of the device that is being used to view it as well. It is their role to make sure that what you see on your desktop computer looks just as good as what it does on your smartphone or on your iPad. These designers and developers also don't know which device people will use to first view a website, but they do know that you never get a second chance to make a first impression. And this is particularly true for colleges, where that first impression may just determine whether someone enrolls or not.
Ethan Marcotte’s Definition of Responsive Web Design
Dr. Mark Christensen of New Hampshire states “What makes the viewing experience so consistent across all devices is responsive web design (RWD).” This concept was pioneered in 2010 by Ethan Marcotte. His definition of RWD is:
"Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile phones)."-newschool.edu
A Website that Optimally Adapts to the Device
What this means, on a technical level, is that if a web designer creates a website that looks equally good on smartphones as what it does on a desktop, then it is thanks to RWD technology. The rule that is employed to define which style is used depending on the type of media is known as the 'CSS3 media query'. These incorporate flexible images that can scale up and down through a fluid grid layout. When a site uses RWD, it picks up what the screen resolution is, and adapts accordingly. In so doing, the viewing experience is always good and always consistent.
Source: Mark Christensen