New Full-Page Takeover Offers Massive Branding and Performance Options
Adspruce launches interactive rich-media ads on any device for mobile publishers globally
London, March 8, 2016 (Newswire.com) - Mobile video advertising industry leaders, AdSpruce®, have developed a brand new mobile ad spot which provides the advertiser with guaranteed viewability and engagement whilst at the same time adhering to what the consumer wants by giving them the opportunity to skip or close the ad instantly.
The Full-Page Takeover is a high-visibility ad spot which allows advertisers to use the whole of the user's primary mobile phone screen to convey a personal, attractive and effective brand message. With the option to add multiple interactive elements and video, this high-performance ad spot ensures a lightweight and engaging ad message.
Our new Full-Page Takeover ad spot caters for everyone: the advertiser, the publisher and, of course, the user.
Ian Mullins, CEO
Full-Page Takeover combines providing the advertiser with high-impact and full-visibility advertising whilst also delivering to the user a high-quality video rich media experience. The consumer experience is enhanced through the option to interact or close the advert, which has been found to be a key factor to the consumer when accepting mobile advertising.
AdSpruce CEO Ian Mullins said: “Our new Full-Page Takeover ad spot caters for everyone: the advertiser, the publisher and, of course, the user. Advertisers can tap into a whole range of options to give their ad massive impact whilst publishers have the chance to monetise any user interaction with their site. Our rich media ad technology has the potential to revolutionise the mobile web ad space by providing new inventory and creatives that combine video with extra branding and performance options”.
AdSpruce provides brands and agencies with a media-rich advertising solution for brands wanting to reach audiences across mobile platforms. The AdSpruce platform comprises a range of proprietary technologies and a cloud-based video ad server infrastructure, which optimizes video delivery for any device worldwide and supports a range of 3rd-party tracking including VAST and ad formats such as pre-roll, video banners, outstream, in-page and HTML5 interactive ads.