New Distribution Deal Brings Real Estate Television Service to Canada's Largest Market
Online, April 16, 2010 (Newswire.com) - Vancouver, Canada - Rogers Communications Inc. and Pacific Real Estate Media Ltd. announced an agreement yesterday that will bring the increasingly popular Real Estate Channel to 7 new individual markets in Ontario. Adding to strong television markets in Vancouver, Saskatoon, Regina and Winnipeg, this new Roger's expansion will further solidify the company's bold goal of being the number one multimedia portal for researching, buying or selling Real Estate in Canada.
The Real Estate Channel, Canada's only dedicated Real Estate television network combines a unique "home-shopping" style approach to television broadcasting with the combined exposure of an enormous online platform to maximize a realtor or property seller's ability to get their properties in front of a wide real estate centric audience.
Canada's only dedicated Real Estate television network, the Real Estate Channel operates multiple television channels across Canada, providing Real Estate professionals with a comprehensive cable television platform that makes mass-media advertising an affordable reality.
Pacific Real Estate Media's dedicated listings programming, which first hit the air in 2006, was originally launched with the goal of being the number one multimedia portal for researching, buying or selling residential real estate in Canada. While the objectives of that mission statement have solidified the production network alongside other well-known real estate-centric portals such as MLS, the Real Estate Channel has truly differentiated itself by successfully bridging the gap between television advertising and the internet and providing realtors with the ability to mass market their home listings to targeted audience hungry for real estate and real estate related information.
"Advertising on the Real Estate Channel is really effective for realtors because it allows us to raise the profile of our homes. Like any business being on TV is good exposure," says one viewer and realtor. "I list all of my properties on the channel and my clients love it because of the presentation and the huge simultaneous exposure to a web and television audience".
The current rise in the real estate market has been a boon for such programming and with its expansion, both here and south of the border, means more opportunities for realtors to place their listings in front of a prime time television audience.
Pacific Media Real Estate Ltd. president Leon Ng adds "it's a big opportunity for us as a television network as Rogers has great saturation in these markets, but it's an even greater opportunity for realtors and home sellers because our service is not only affordable it's also highly effective in getting the right kind of exposure from people who are looking to buy. We are extremely excited to bring this service to the Greater Toronto Area."
Pacific Media Real Estate Ltd. will start its exclusive and exciting real estate programming on Rogers this fall. Check your local TV guide for times and channel listings.