New Agency Mixes Digital Marketing and Online Advertising with Video Production to Create a New Breed of Advertising.
Online, May 12, 2010 (Newswire.com) - The new agency has been established to specifically address the growing demand for harnessing online market penetration through viral marketing, social networking, TV style advertising, broadcast and animation techniques, delivered against an in-depth understanding of the changing and fractured advertising marketplace.
Social networking and user-broadcast sites, such as You Tube, iTunes and IPTV are fueling the 'on demand' culture. However, these same sites are also eroding traditional market profiles. This industry divergence means that media channels have seen their conventional route to market fractured. They need digital marketing and advertising experts for strategy, placement and implementation. Advertising and marketing must move to meet the changing demand and demographics which support them, which is precisely the expertise Blue Chew was established to provide.
"A powerful digital presence is essential to harnessing and exploiting the growth, popularity and market reach of digital audiences," said Lee Walker, Director for Blue Chew Ltd. "The spiraling penetration of broadband, combined with the ever increasing sophistication of ad-serving technologies, is driving advertisers toward bolder, interactive ads to attract customers and prospects. At Blue Chew, we provide in-depth understanding into three critical areas - a detailed understanding of the creative and production processes, the commercial objectives of our customers, as well as the technology and strategy required to deliver the message."
Blue Chew's mission is to provide timely, compelling creative solutions to meet clients' online advertising and digital marketing requirements. The agency combines specialist experience in online, web-based marketing and broadcast production, and brings both insight and understanding into the changing marketing place. Unlike many traditional agencies, Blue Chew is able to deliver creative, digital online advertising campaigns at a fraction of the cost using the company's creative collective.
"This year video production for web is set to increase by 40% and is set to overtake traditional TV advertising for the first time. Whilst the market is served well with film production companies using traditional methods and pricing structures, the digital market is still very young," added Walker. "Media agencies and publishers are starting to incorporate studios to encompass digital technology but have to employ and train staff in new filming technology. The cost of maintaining a full service studio is sometimes too expensive, especially in what is effectively a young market. At Blue Chew, we are experienced in digital advertising, with agencies and publishers looking to use our skills to help produce film for web at a fraction of the cost. Whilst we offer a full service, Blue Chew provides a myriad of individual services to suit the brief. This means we can do as much or little as the client requires with end users benefiting from the whole service."
Blue Chew is managed by Director, Lee Walker who brings more than 15 years of combined experience in B2B and B2C marketing campaigns, with over 10 of those in digital media. He has worked with some of the Worlds largest brands, from launching Hoovers first digital campaign to producing global podcast campaigns for McAfee.
The Blue Chew team will be producing, directing, writing and creating broadcast quality advertising specifically for websites, mobile internet access and IPTV broadcasters, including cost effective TV style advertising at a fraction of the cost. The team will also help clients develop communities of customers and prospects through digital marketing and advertising campaigns.
For further information, please contact:
Lee Walker
Director
Blue Chew Ltd
Tel: +44 (0) 203 3717330
Email: ask@bluechew.co.uk