Netsertive Expands Partnership With America's Mattress

Powers Localized Marketing and Landing Pages Network-Wide

America's Mattress, America's largest network of independently owned mattress stores, announced today they are expanding their partnership with Netsertive, the leading digital marketing solution for multi-location businesses and franchises. America's Mattress has been a long-standing customer, partnering with Netsertive to drive their localized marketing strategy for many years. By adding landing pages powered by Netsertive, America's Mattress home office team has been able to improve the customer's research experience online and better convert site visitors into paying customers across their network.

Home goods brands and multi-store networks, like America's Mattress, struggle with the resources to implement localized marketing strategies for their owners and operators. By partnering with Netsertive, America's Mattress is able to run locally relevant and targeted digital campaigns for America's Mattress locations across the country. Netsertive's platform provides the ability to maintain brand standards of design and messaging while localizing ads, in addition to measuring performance and seeing lead attribution at the national and local levels.

"Netsertive's landing page solution makes it easy for our owner-operators to connect with their customers and help them find the most convenient solutions in their area," said Stephen Day, the Senior Manager of Retail Program Development for America's Mattress. "We're getting more potential customers on our website and engaging with our teams." 

"We recently increased our monthly digital spend to 50%. It is one of the most valuable things I have done for my business," said Patrick Unverferth, America's Mattress of Western Colorado.

For the 35+ America's Mattress locations that we currently serve across the country, Netsertive's platform allows them to serve potential customers more effective ads at a lower cost—all while reducing their marketing workload. 

"For furniture retailers with multiple locations like America's Mattress, connecting with local audiences digitally is critical to their continued success," says Steve Leonard, CEO of Netsertive. "We're so excited to be a part of their localized digital marketing programs and expanding the tools they have to compete digitally."

To learn more about how Netsertive's digital marketing solution can fuel your multi-location business's digital presence, please visit www.netsertive.com.

About America's Mattress 

America's Mattress is the nation's largest network of independently owned and operated mattress retail stores. The America's Mattress program combines the entrepreneurial spirit of local ownership with the brand strength and buying power of a national network, providing its members initial and ongoing benefits such as site selection assistance, a national website, and support with opening, marketing, training, operations, and business management. The America's Mattress stores carry the leading Serta and Beautyrest brands - including Perfect Sleeper, Beautyrest Harmony, iComfort, Beautyrest Black, and the all-new Serta Arctic. For additional information about the America's Mattress business model, please visit www.americasmattressbusinessopportunity.com.  

About Netsertive

Netsertive is the leading digital advertising solution for multi-location brands and franchises. Founded in 2009, over 1,500 retailers, franchises, auto dealers, and media companies use Netsertive's award-winning technology and team to run localized, digital advertising campaigns at scale. For more information on how Netsertive offloads the burden of executing hyperlocal search, display, social, video, and connected TV campaigns at scale, while providing national and local ROI analysis tools, visit www.netsertive.com or send us a message at info@netsertive.com

Source: Netsertive

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Categories: Franchising

Tags: franchise, franchise marketing, multi-location marketing


About Netsertive

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Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale.

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