Netflix Signals Possibility of Uniform Global Content While Continuing to Crack Down on VPNs

Americans can access three to six times more TV show & movie titles than paying customers in other countries. This continues to raise global discontent with the company, causing users to revert to illegal streaming or unsubscribing from Netflix entirely.

It seems that Netflix has a goal to truly expand globally – meaning that all the shows that are available in the U.S. (currently about 5,500 titles) might one day be available globally. The sign of the global expansion: determination of Netflix to spend $5 billion in 2016, most of it dedicated to creating its own original content and not dealing with painful licensing agreements.

Licensing deals from producers – for such wildly popular shows as House of Cards – is the main obstacle preventing global Netflix subscribers from the same content as Americans get to watch. Australians, for example, get just about 2,000 titles, while viewers in India only see 875.

We will be doing all in our power to make sure users around the world have access to geo-restricted content while ensuring their online data is secured.

Marty P. Kamden, CMO of NordVPN

This has given rise to proxy services and enhanced the popularity of VPNs – Virtual Private Networks – that allow Netflix subscribers in France, for example, to appear as if they were in America with a click of a button. As a result, Netflix announced global crackdown on proxy services and VPNs, succeeding in blocking a good deal of them, and prompting many users to resort back to illegal downloads or unsubscribing from Netflix altogether. Unlike proxies, VPNs also protect users’ online security by encrypting their online data, so not having one is too big of a price to pay.

Netflix’ decision to focus on creating original content might be a good solution for the future. However, presently, Netflix continues to build dissatisfied customers who cannot watch the same shows as Americans do and are forced to stop using VPNs, being left without online protection that VPNs provide.

NordVPN users can still connect to Netflix USA with a few workaround options. In case the crackdown becomes more severe, backup workaround options are being prepared.

Netflix decision to block VPN users from accessing their service has a negative effect on online privacy and security, and the message it sends disregards users’ Internet security. NordVPN has increased its efforts to fight for the right of people to use VPNs partnering up with, an organization that fights for Internet to be accessible to everyone, as Internet was created for “sharing and connecting.”

According to, “blocking VPNs means innocent customers will become collateral damage: it will block VPN users from accessing domestic content they paid for, undermine privacy, and could push users to illegal alternatives.”

NordVPN is mostly concerned about Internet users’ privacy and security issues that come into jeopardy with VPN crackdown, and encourages its users to sign an petition directed to Netflix:

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Source: NordVPN