Need for Mortgage Broker Leads: Q4 US GDP Report Suggests 31% Higher Corporate Profits; But, Yet Another Wave Of Mortgage Shortages Is On the Cards!
Online, April 1, 2010 (Newswire.com) - The final Q4 US GDP report revealed that the corporate profits were 31% higher than a year earlier, and in a matter of six months, some great figures may be seen across the board. However, there are other complicated matters to worry about, especially for the real estate agents, and mortgage companies. One must not forget the rising unemployment levels and upcoming general elections, which could together result in another wave of mortgage shortages.
At this point of time, mortgage broker leads are going to play a crucial role in the real estate market. If yet another wave of mortgage shortage suffocates the housing market, which has just managed a fragile recovery, then only a powerful mortgage lead generation strategy is going to help the mortgage companies.
There's a growing fear that new mortgage drought could bring down the house prices drastically, while the end of government support to lenders may damage the market further.
Mortgage lending continues to fall as the potential buyers continue to leave the market fearing that the market is running out of steam! Such times in the market can make or break businesses - the mortgage brokers leads that succeed in generating potential leads like business owners and other investors can generate handsome profits.
On the other hand, a poor mortgage lead generation strategy targeting leads with low conversion chances, may not yield even 10% success!
Additionally, the rising supply of homes may dent market, and slashing property prices may make life difficult for the mortgage lenders.
Furthermore, Friday RadioShack (RSH) jumped 8.5% in terms of stocks, just because there were rumors about the electronics chain considering sale of the company. The other experts strongly believe that supply is quickly catching up with demand. While sellers return to market, small buyers are nowhere to be seen.
At the moment, house prices have fallen about 1.5 per cent in last month, after seven consecutive months of appreciable gain. But, some more bad news for the mortgage lenders is that the house price gains made in the first half of this year is going to be squashed off even before the end of the year 2010.
So, it has again come down to the survival of the fittest, and implementation of effective mortgage lead generation tactics. Far worse, rising unemployment may nail a mighty blow to the minor recovery made in house prices so far.