'NATIONAL BOBA DAY' BECOMES 'ANY AND EVERY BOBA DAY' WITH BOBA BAM, INNOVATIVE INSTANT BOBA KIT

BEK Foods' Instant Boba Kit Encourages Consumers to Make Boba-Shop Quality Drinks at Home in About a Minute

Boba Bam Instant Boba Pack

For National Boba Day (also referred to as National Bubble Tea Day) on April 30, consumers across the U.S. will celebrate the fun and delicious beverage which has steadily grown in popularity since its inception in the 1980s. The traditional boba drink combines tea, milk and boba pearls derived from cassava root turned into tapioca starch. While introduced to the U.S. in the 1990s, the adoration of the beverage grew in the mid-2000s with the explosive growth of social media. National Boba (Bubble Tea) Day was founded in 2018 by an international chain of boba shops looking to promote this tasty, versatile drink.

According to a March 2022 survey1 of consumer shopping habits related to boba, nearly 74% of respondents were familiar or extremely familiar with the beverage. Of that group, nearly 91% drink boba at least monthly and nearly 63% drink boba once a week or more. Additionally, the global boba market was valued at $1.89 billion in 2018 and is projected to reach $3.49 billion by the end of 2026 according to Fortune Business Insights2

"It's not surprising to see the growth in popularity of boba as younger demographics, who are looking for new and innovative culinary experiences, have embraced this yummy and delightful drink," said Jasmine Pak, a boba expert and BuzzFeed Tasty Creator. "In December 2020, Google searches for boba surpassed Google searches for cupcake, further highlighting this category segment's impressive growth."

Boba shops have become an alternative to coffee shops for a social gathering, meeting spot or place to grab a treat. Today, there are a wide range of flavors with boba pearls being added to beverages from milk and coffee to smoothies and cocktails. According to Yelp as reported by Medium, so far this year, page views for "bubble tea" or "boba" businesses in the food and restaurant categories in the U.S. are up fivefold since 2012, and share of reviews mentioning boba is about double what it was eight years ago. 

Not only have boba shops popped up all over the country, but now with the introduction of Boba Bam, boba lovers can make their favorite, flavorful and fun boba drinks, with all the taste and texture of boba shops, from the convenience of home. The Boba Bam packet goes from freezer to microwave to cup in about a minute. Consumers can add the sweet and chewy boba pearls to any beverage including traditional milk, plant-based milks, coffee or tea.

"Just as Starbucks expanded the market by introducing coffee shop-quality products for home use, Boba Bam has done the same for the boba industry," said Brian Khoddam, CEO of BEK Foods. "Our instant boba kit lets you make delicious boba from the convenience of home, anytime and any way you want. By making boba more readily available, we are helping to grow the category's popularity, increase the frequency of use and introduce the drink to new audiences."

Because Boba Bam is gluten-free, vegan, nut free and all-natural, it can be customized to meet a range of dietary needs. It can also be used as a topping for food or integrated into more sophisticated recipes like protein shakes, cocktails and breakfast parfaits. Boba Bam is available at Costco, Sam's Club, select ALDI locations and other retailers.

About BEK Foods

BEK Foods is a well-funded, high-growth food company that focuses on trends at the intersection of taste, culture, convenience, and value. The company specializes in food curation through retail and foodservice channels. With a combined total of 75 years of experience in food logistics (ambient, refrigerated, and frozen), wholesale food distribution, supply chain management, business consulting, technology and food marketing. BEK Foods pioneers new food category supported and validated with data. The company is the first food brand to successfully bring frozen instant boba to the mass retail market. BEK Foods' mission is to make the global food system broadly available to new markets, enriching its supply chain and delighting its customers. To learn more about BEK Foods and Boba Bam, visit www.bekfoods.com and www.bobabam.com or follow the company's journey on social media at @bobabamofficial.

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1Survey of 500 consumers ages 18-44 through Amazon Mechanical Turk conducted in March 2022. Contact BEK Foods for study details.

2 Fortune Business Insights. Contact BEK Foods for study details.

Media Contact:

Kim Le | Sonja Melin

kle@startrco.com

smelin@startrco.com

www.startrco.com

Source: Boba Bam

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Categories: Food and Beverage Manufacturing, Food and Beverage Services, Production and Manufacturing, Manufacturing, Women's Issues

Tags: beverage, boba, food and beverage


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