MyScreen Appoints New Chief Financial Officer

Online, September 16, 2009 (Newswire.com) - The Board of Directors along with Mr. Maurizio Angelone, Chief Executive Officer of MyScreen Mobile Inc. are pleased to announce the following appointment:

Bruce MacInnis joins the MyScreen Team in the position of Chief Financial Officer effective September 15th, 2009.
Bruce brings over 25 years of financial management experience, primarily with early-stage technology companies. He has participated in numerous financing transactions generating in excess of $100 million of capital; successfully listed companies on the TSX and NASDAQ; and completed several cross-border M&A transactions. He is experienced in establishing the financial reporting and disclosure infrastructures required of public companies and in implementing sound internal controls and corporate governance procedures.

MyScreen's mobile advertising solution helps brand advertisers deliver targeted full-screen advertisements to opt-in subscribers at the end of every call. Delivery is based on their demographic and interest profile and the brand advertiser's relevance to their stated interests. In return, subscribers accumulate rewards for each advertisement viewed on their phone redeemable for free airtime, downloadable content or value-added services from their telecom provider. Subscribers have full control to define the content they find relevant and are not impacted by interruption to their normal calling behaviour.