My Vegetarian Dating - A Dating Website For Vegetarians And Vegans

Online, December 19, 2012 (Newswire.com) - UK Based Dating guru and entrepreneur Abbas Ali is proud to announce the launch of a brand new vegetarian dating and vegan dating site, My Vegetarian Dating.

"The idea was to create a space where like-minded people could meet, have fun, and share their thoughts and feelings", explains the former journalist. "Major players in the online dating market such as Match.com, and Dating Direct often don't do enough to cater to the specific needs of the group this site is aimed at".

Ali is keen to point out the unique selling points of the site for its intended user base. "Vegetarians and vegans are incredibly passionate about issues such as the welfare of animals, sustainable and ethical living, and they want to live according to their beliefs", Ali says. "In practice, that often means they're hoping to date vegetarian, or date vegan".

The market for such a website is potentially massive. For example, in America, 5% of the population of 315 million consider themselves to be vegetarians, and 2% consider themselves to be vegan (source: Gallup, 2012 survey). In the UK, it is also 5%, according the National Diet and Nutrition Survey. That's 3 million people.

In a recent BBC article, several respondents who were vegan complained of the difficulty of finding like-minded individuals locally, particularly in more remote and rural areas. The importance of meeting someone with compatible beliefs and eating / clothing practices was heavily emphasised.

The site also includes a fascinating list of links for useful websites, where vegan and vegetarian organisations and services are listed.

The former journalist has already begun to publish a series of articles relevant to vegetarian and vegan singles, including dating tips, and much more.

My Vegetarian Dating has a market-leading approach to social media, with a presence on Facebook, over 700 Twitter followers and counting, a Youtube Channel, A Pinterest Page, several blogs, and much more. The promotional campaign has been so successful that within three weeks of its' soft launch, it is already ranked at page 5 within Google's search results for relevant keywords.

The site also looks forwards to working with other vegetarian and vegan organisations to provide a resource for this passionate international community of like-minded individuals.

To find out more, go to

http://www.myvegetariandating.com/

SOURCES

GALLUP 2012 SURVEY:
http://www.gallup.com/poll/156215/Consider-Themselves-Vegetarians.aspx?utm_source=alert&utm_medium=email&utm_campaign=syndication&utm_content=morelink&utm_term=USA%20-%20Wellbeing