Mustard Girl All American Mustards™ Hits Target Stores Nationwide on March 17 & Takes on Condiment World

Mustard Girl All American Mustards, Inc., ("Mustard Girl") makes its debut in all Target stores nationwide on March 17. The launch of Mustard Girl reflects Target's commitment to promote unique, all-American, healthy brands on a national level. Jennifer Connor founded Mustard Girl All American Mustard in 2009. Mustard Girl is now available in over 2,500 stores nationwide including Walmart, Publix WholeFoods and Mariano's.

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​​​​​​​Mustard Girl All American Mustards, Inc.,  (“Mustard Girl”) makes its debut in all Target stores nationwide on March 17. The launch of Mustard GirlTM reflects Target’s commitment to promote unique, all-American, healthy brands on a national level.

“I’m absolutely thrilled to have Mustard Girl on the shelves in Target stores nationwide. I think shoppers from coast to coast really value quality, all-American products, so I’m glad that Target shoppers will be able to give my mustards a squeeze and experience Mustard Girl sunshine,” said Jennifer Connor, Owner and President of Mustard Girl.

"I'm absolutely thrilled to have Mustard Girl on the shelves in Target stores nationwide. I think shoppers from coast to coast really value quality, all-American products, so I'm glad that Target shoppers will be able to give my mustards a squeeze and experience Mustard Girl sunshine,"

Jennifer Connor

Owner and President, Mustard Girl All American Mustard

Target will carry the full line of Mustard Girl, which includes Sweet N’ Spicey Honey Mustard, Stoneground Deli, Sweet N’ Fancy Yellow, American Dijon and Zesty Horseradish. All varieties are all-natural, gluten-free, fat-free, low in sodium, Kosher, and contain no preservatives and no high fructose corn syrup.

The mustards make sandwiches come to life, but they can also be used as marinades or for dipping. With healthy ingredients such a turmeric, Mustard Girl Mustards make for a healthy choice in the condiment aisle.

With fresh, bold flavors, one taste is enough to realize this is not your typical bottled mustard. Mustard Girl owner and President, Jennifer Connor describes her mustard's as“spreadable sunshine.” Connor believes Mustard Girl is also good for the heart, taste buds, and soul.

About Mustard Girl All American Mustards

Jennifer Connor founded Mustard Girl All American Mustard in 2009. Mustard Girl is a 100% woman-owned company and each bottle features an illustration of the smiling, all-American country girl, Jennifer Connor--who is the real Mustard Girl. Always a mustard lover, Connor discovered an amazing old mustard farmer’s recipe while in college, and with a spiritual sign that happened in church, she moved forward with the farmer’s recipe making it into her own.  Against the odds, her inspirational story reflects a commitment to delivering a premium product regardless of the challenges that she has faced in one of toughest categories in the ultra-competitive food industry. As a successful business woman, Connor is committed to inspiring others and giving back along the way as well.

Mustard Girl is now available in over 2,500 stores nationwide including Walmart, Publix WholeFoods and Mariano’s. Mustard Girl can also be found in numerous restaurants, on Norwegian Cruise Lines, at Minor Leagues Baseball parks, and more. Mustard Girl is the winner of the world wide mustard competition, and winner of best sandwich in America. Mustard Girl is the official mustard of Aspen Food and Wine and the official mustard of Chicago. Mustard Girl was recently the mustard of choice used on the grand-prize winning sandwich in the 25th annual Great American Spam Championship​

For more information, visit www.mustardgirl.com.

Press inquiries contact: natalie@mermaidlab.com

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Categories: Food and Beverage Manufacturing, Food and Beverage Services

Tags: Chicago, Condiments, French Mustard, Mustard, Mustard Girl, mustard seed, small-business owner, Target, Woman-owned business


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Mustard Girl All American Mustards is a privately held mustard company owned by Jennifer Connor.