Murad, Inc. and The American Academy of Dermatology to Launch Shade America Program in LaFayette Park

The City of Los Angeles Department of Recreation and Parks along with and Heart of Los Angeles (HOLA) announced today that LaFayette Park will be the first location to receive a much needed shade structure. The first structure will be donated to HOLA, in partnership with the City of Los Angeles Department of Recreation and Parks, for installation on the field turf soccer field.

Murad, Inc. and The American Academy of Dermatology to Launch

Shade America Program with Donation of a Shade Structure in LaFayette Park

"The City of Los Angeles, Department of Recreation and Parks is extremely thankful to Heart of Los Angeles and Murad for their contributions in helping make our city healthier and more physically safe. We are excited to be recipients of the first donated shade structure and can't wait for the community to enjoy its completion."

Michael A. Shull, General Manager, Recreation and Parks

Groundbreaking to be Held on May 13 at 4:30 PM

625 South LaFayette Park Place

 Los Angeles, CA (May 11, 2015) – The City of Los Angeles Department of Recreation and Parks along with and Heart of Los Angeles (HOLA) announced today that, through the support of a new program called Shade America, a special partnership between The American Academy of Dermatology (AAD) and Murad, Inc., LaFayette Park will be the first location to receive a much needed shade structure. Shade America is a program that supports the building of shade structures, which provide protection from the sun’s harmful rays, in parks and playgrounds across America with the goal of shading one million children over the next five years.

The first structure will be donated to HOLA, in partnership with the City of Los Angeles Department of Recreation and Parks, for installation on the field turf soccer field in LaFayette Park. The structure will provide urgently needed protection to thousands of members of the community. "It's so great to see the City of Los Angeles leading the nation in creating a safer outdoor environment for kids and residents living in the heart of Los Angeles and beyond. Thank you, Murad and the AAD for supporting a healthier and stronger community,” said Tony Brown, HOLA’s Executive Director.

“The City of Los Angeles, Department of Recreation and Parks is extremely thankful to Heart of Los Angeles and Murad for their contributions in helping make our city healthier and more physically safe. We are excited to be recipients of the first donated shade structure and can’t wait for the community to enjoy its completion,” said Michael A. Shull, General Manager, Recreation and Parks.

The groundbreaking will take place in LaFayette Park on Wednesday, May 13 at 4:30 pm. Representatives from HOLA, Murad, Inc., AAD, the City of Los Angeles, and the Department of Recreation and Parks, including Hilarie Murad, President of the Murad Family Foundation, Tony Brown, City Council President, Herb Wesson and Sylvia Patsaouras, President, Board of Recreation and Park Commissioners, will be in attendance. Murad is pleased to be kicking off the program with HOLA, an organization they have supported for many years. “We’ll be able to benefit local youth and raise awareness about the dangers of sun exposure and the importance of sun protection,” said Hilarie Murad.

Heart of Los Angeles (HOLA)

In neighborhoods often overrun by poverty, crime and a feeling of hopelessness, Heart of Los Angeles invests in youth to build stronger communities. Heart of Los Angeles gives some of the city’s most vulnerable youth a chance to succeed in life. From what started 25 years ago with just a handful of kids in a dilapidated gym, HOLA now serves over 2,300 youth ages 6-24, on a four-building campus in the Rampart District. ​HOLA has three core academic programs and offers a wide variety of enrichment activities, including a comprehensive music department, a robust visual arts program, premier sports leagues and activities, leadership and healthy living classes, and a cutting edge scientific arts program. www.heartofla.org

City of Los Angeles Recreation and Parks Department

The Department of Recreation and Parks maintains over 16,000 acres of parkland with over 430 neighborhood and regional parks, 184 recreation centers and facilities, 368 children’s play areas, 321 tennis courts, 256 ball fields, 31 senior centers, 13 golf courses, nine dog parks, 24 skate parks, 60 swimming pools, 12 museums and an urban forest of one million trees and 92 miles of hiking trails. The Department also provides after school enrichment programs for children and teens including music, dance, and athletic programs. www.laparks.org

Murad, Inc.

Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 40 countries. 

Media Contacts:     Rose Watson (213) 202- 2694, rose.watson@lacity.org

Lee Schube, (213) 389-1148 x232, lschube@heartofla.org

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Categories: Non Profit, Active and Healthy Living, Soccer

Tags: American Academy of Dermatology, City Council President Wesson, City of Los Angeles Department o, Heart of Los Angeles, HOLA, Inc., Murad, Murad Family Foundation, skin safety


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