Mum-to-be Dannii Minogue Already Setting Maternity Style Trends, says Fashion Search Engine Empora.com

Online, January 21, 2010 (Newswire.com) - London, 21 January 2010 - Dannii Minogue may be expecting her first child but don't assume her fabulous fashion sense will take a hit as she switches her attention to maternity style, says fashion search engine Empora.com.

The X Factor judge looked positively radiant at the National Television Awards, in her first public appearance since announcing the happy news. She showed off her three-month bump in a gorgeous strapless prom dress, which has been hailed by many as the favourite frock of the night.

After some tough times in her early X Factor days: squabbling with fellow judge Sharon Osbourne in 2007 and then having new judge Cheryl Cole swoop in and steal her spotlight in 2008, Dannii revealed a hotter, happier new persona when she returned to our screens in 2009. With a new haircut and new boyfriend in tow, her weekly 'fashion battle' with Cheryl piqued everyone's interest, with viewers and critics alike believing Dannii's sophisticated style to be the clear winner.

It seems Danni's style influence is growing by the day, with shoppers eager to get her look as soon as possible. "Searches for 'prom dresses' on www.empora.com are up by 300% since the National Television Awards" says Empora spokesman Alexander Straub. "Dannii Minogue's style kudos is rising in the UK, no doubt helped by her and Cheryl Cole's fashionable appearances on The X Factor". "Cheryl Cole shouldn't panic yet though. She has shot back up to being the most viewed celebrity in Empora's celebrity style files after the awards."

X Factor has been a career-boosting measure for both Cheryl and Dannii, but Dannii's stylish handling of her pregnancy could connect her with a whole new audience of style followers.

[For further information, please contact the press team at Empora.com - press@empora.com / 0207 183 5010]