Multidev Technologies Launches ChainDrive Mobile Marketing Offering Retailers a new Sales Channel to Engage Customers Anytime, Anywhere

Online, January 5, 2010 (Newswire.com) - Montreal, QC, January 5th, 2010 - Multidev Technologies Inc., principal provider of fully integrated business solutions for the apparel, footwear, jewelry and specialty markets, announced today the release of their new Mobile Marketing application. Fully integrated within its leading retail management solution, ChainDrive, this new emerging technology offers retailers an incredible new opportunity to engage "Consumers in Motion".

The emergence of mobile marketing is quickly making itself known as the communication method of the future. This new and exciting multi-channel technology allows retailers to instantly communicate with customers anytime, anywhere. ChainDrive Mobile Marketing offers retailers the ability to create marketing campaigns that focus on promotional messages that literally targets the consumer "in the palms of their hands".

ChainDrive Mobile Marketing initiates a new line of communication with existing and potential customers. It provides a new channel for promotional marketing and advertising for retailers which increases brand awareness and consumer driven sales.

Fully Integrated to ChainDrive's CRM, retailers are able to efficiently capture, track and manage all consumer data attained from mobile marketing campaigns. The custom web-interface allows the retailer to design and personalize their campaign according to their needs.

Using ChainDrive Mobile Marketing, retailers are able to;

• Utilize a New Sales Channel
• Create Custom Campaigns
• Instantly Notify Consumers of Special Offers
• Send Text Messages or Virtual Coupons for Store Promotions and Discounts
• Send Coupon or Promotional Barcodes Scanable at the POS
• Increase Customer Retention and Loyalty
• Promote Consumer Interaction
• Increase Customer Conversion Rates
• Reach Target Demographics
• Capture Buying Patterns and Trends
• Enhance the Customer Experience

"We realized we needed to offer our retail clients a product that would help them step forward into multi-channel retailing while achieving a rapid ROI. ChainDrive Mobile Marketing is truly a dynamic marketing tool that is designed to gain and improve customer loyalty, retention and ultimately greater sales", stated Mark Carter, Executive Vice President.