Mudd Advertising Acquires SHIFT
Joint venture evolves to accelerate growth and innovation
CEDAR FALLS, Iowa, March 13, 2018 (Newswire.com) - Mudd Advertising announced today that it had acquired SHIFT, a Chicagoland provider of Communication Supply Chain SolutionsTM.
SHIFT was established in 1968 as a printing company, but as the internet and technology evolved, it transitioned to providing clients with best-in-class products, platforms, and services to help them optimize their communication “supply chain.” SHIFT has 14 employees and is located in Rosemont, Illinois. With a client base of several Fortune 500 companies, SHIFT focuses on providing manufacturers with agency and marketing services, distributor and dealer support, and adjacent business services.
In 2016, SHIFT evolved further to form a joint venture with Mudd Advertising, a full-service marketing and advertising company with over 35 years of providing retail-focused campaigns and services for the automotive industry.
“We are excited to build on the success of our joint venture and bring the SHIFT team into Mudd Advertising,” said Jim Mudd Jr., CEO of Mudd Advertising. “Our combined talents, skills and industry expertise will lead to new, innovative products and services and bring greater success to our clients. Our motto at Mudd is: ‘We love it when you succeed.’”
Andy Thomas, CEO of SHIFT, stated, “We are very excited to be joining forces with Mudd Advertising. Combining operations, talents and resources allows us to expand our client offerings and grow the business faster than we could on our own.”
In the acquisition, Mudd has become the majority shareholder of SHIFT. Andy Thomas is a minority shareholder and will remain as CEO of SHIFT, and Mary Kay Mudd-Bushonville will become the executive chairperson of SHIFT.
About Mudd Advertising Inc. Mudd Advertising is a full-service marketing and advertising company that has been providing retail-focused campaigns and services for over 35 years. Mudd’s primary focus is in the automotive industry, where it serves close to 4,000 dealerships around the country, providing both digital and traditional media, direct response services, audiovisual production, integrated multimedia campaigns and robust analytics.
Mary Kay Mudd-Bushonville • Mudd Advertising • 651-334-9775 • MaryKayB@Mudd.com
Source: Mudd Advertising Inc.