Mloyal manages fan base of Kings XI, Punjab

Online, March 3, 2010 (Newswire.com) - Mloyal, the most comprehensive mobile loyalty platform announced its tie-up with Kings XI, Punjab, the IPL team.

Mloyal would create, engage and grow the fan community of the team over Internet and Mobile media.

Mloyal has been deployed by 21 brands in the last 12 months and now engages more than 4.5 million retail consumers for these brands.

According to CEO, Vineet Narang, "fans are spread across the country and mobile provides the much required reach. Kings XI is an innovative franchise and mloyal would add the much required method and logic behind the fan club management."

Kings XI fans will get a mobile fan card on registration. They can register by a simple SMS or online. Mloyal CRM collates all fan data and provides valuable insights on fan behavior. Fans earn loyalty points for each activity that they do on the site or using their mobile. These points can be
redeemed for discounts, merchandise, tickets and player meetings.

Fan loyalty is an emerging trend in India. Mloyal would help create an ecosystem between the team, fans and advertising brands to engage with each other, says Sabina Kamal, COO, MobiQuest.

Mloyal as a platform is a great combination of CRM at the back-end, loyalty in the front and a suite of mobile engagement tools in the middle. Insights and Analytics comes as part of the platform and with rising fan interest, it could be a great sports marketing platform going forward.