Mindfire Announces Four New Services to Help Printers Protect & Grow Revenue

MindFire, Inc., the leading provider of OptiChannel software and services for printers, announced today that it has released new, innovative software and services to help printers protect and grow revenue.

"For years, we've helped printers of all sizes focus on growing their leads and sales," said David Rosendahl, MindFire's President. "This year's Dscoop conference finds printers facing significant challenges in the current climate. Clear new thinking is required given the problems happening at an unprecedented scale. Because of this, we're announcing a significant investment in four areas."

These areas include:

  • For clients of the MindFire OptiChannel Platform, numerous new features are designed to make OptiChannel marketing even more effective, including the ability to turn anonymous web traffic into mailable addresses, drive engagement across LinkedIn using the "Social Selling Assistant," modern "personalized" QR codes, and more. 
  • For printers looking to generate more demand for print services, new OptiChannel services help printers find and engage their market to grow their brand, generate more leads and drive sales. To reduce the strain of finding more customers, avoiding the frustrating, costly, and time-consuming process of producing regular self-promotional marketing campaigns, these turnkey services are supported 1:1 by a seasoned OptiChannel professional.
  • For printers who want to market, sell, and build OptiChannel Digital Services + Print for clients, new coaching and training, including on-demand sales consultants who train sales teams, help identify opportunities, strategize on solutions, pitch programs, scope, and win new business. Regardless of where the sales team is in its journey towards offering full OptiChannel + Print campaigns, these services diminish the time and effort to market, sell, and build campaigns.
  • For the entire print industry, a private, invite-only sales community brings together sales-minded print executives, leaders, and sales professionals and helps everyone learn modern selling skills and receive input from respected and hands-on industry vets.

"MindFire's OptiChannel platform is a great technology. In today's environment, that's no longer enough. We're significantly increasing focus on delivering Customer Success," said Leta Wood, MindFire's Vice President of Customer Success. "Our mission this year is to raise the bar on delivering valuable results for clients so that they become indispensable to their customers."  

"Having partnered with MindFire for years, I can speak firsthand about the impact their technology and services have had on our business," said Mike Robinson, Director of Business Development at Summit Direct Mail, a $50 million print and mail leader in Texas. "Eighty percent of our revenues are in some way supported by MindFire's OptiChannel digital services like Personalized URLs, Dynamic Landing Pages, Intelligent Lead Alerts or Ringless Voicemail."

About MindFire

MindFire's innovative OptiChannel platform allows print and marketing professionals to create highly personalized marketing workflows; orchestrate direct mail, email, mobile, and social media; automate drip-and-nurture sequences; and track performance with comprehensive analytics.

Thousands of brands depend on MindFire's powerful OptiChannel platform, comprehensive customer training, and unmatched customer service to manage tens of thousands of marketing campaigns annually. www.mindfireinc.com

Source: MindFire, Inc.

About MindFire, Inc.