MIME Unveils Groundbreaking Colour Intelligence Platform, Revolutionizing the Beauty Industry

Real-time insights, trend forecasting, and AI innovation redefine how brands connect to their customers and thrive. Join the early access program for a glimpse into the future of beauty business.

MIME, a leader in beauty technology and innovation, proudly announces the launch of its cutting-edge Colour Intelligence Platform. Years of extensive research, analyzing millions of shopper journeys around the world and over 100 million data points, have culminated in the development of a platform poised to redefine how the beauty industry operates.

Unlocking the Power of Color: The Colour Intelligence Platform

The Colour Intelligence Platform is a robust and sophisticated solution designed to empower beauty brands with unparalleled insights into consumer behavior, market trends, and product performance. By harnessing the power of advanced data analytics and artificial intelligence, MIME aims to transform the way beauty businesses sell, innovate, and connect with their audience.

Key Features and Capabilities:

  • Optimize Stock Levels: Seamlessly manage inventory around the globe with real-time data on shade popularity and demand fluctuations.
  • Compare Shades with Competitors: Gain a competitive edge by staying informed about competitors' color offerings, allowing for strategic market positioning.
  • Trend Forecasting: Anticipate and respond to emerging trends with powerful forecasting tools, ensuring brands stay ahead of the curve.
  • Trend-Driven Product Innovation: Inspire innovation by aligning product development with the latest market trends and customer demand.
  • Train Custom AI Models: Tailor the platform to individual brand needs with the ability to train custom AI models, enhancing accuracy in predictions and recommendations.
  • Engage Shoppers in Real Time: Foster a deeper connection with consumers by understanding their preferences in real time, offering a personalized and engaging shopping experience.
  • Uncover Missed Sales Opportunities: Analyze comprehensive sales data to identify growth areas and seize untapped market potential.

Official Launch and Early Access Opportunities:

MIME invites beauty industry professionals, stakeholders, and enthusiasts to be a part of this transformative journey. The official launch of the Colour Intelligence Platform marks a new era for beauty businesses worldwide.

As a part of the launch celebration, MIME is offering an exclusive early access opportunity. Be among the first to experience the future of beauty business by joining the early access program at https://cip.getmime.com.


Chris Merkle, Founder and CEO of MIME, expressed enthusiasm about the platform, saying, "Our Colour Intelligence Platform is the result of years of dedication and innovation. We believe it will empower beauty brands to make informed decisions, increase profitability, and connect with their audience in ways never before possible."

Source: MIME